Columnists

Columnists

Thinking outside your store

Do you want to bring new business into your store without increasing your advertising budget or standing outside your store with a huge sign? Of course you do.

When I talk to owners across the country about increasing sales I hear over and over the same techniques being used - often with nominal results. Now is the time to think outside your jewelry store and try something new.

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Solidscape brings CAM to the little guy

Solidscape brings CAM to the little guyCraving out a niche in one's local community can mean consistent, loyal customers and customization is one way to do that. Twenty years ago that meant wax carving which w...
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Internet Marketing Strategies: Link Strategy

Links to your website provide two important benefits in getting customers to visit it. The first is if any of your potential customers are visiting the website that host...

I Love My Job! Forget the soup - I want romance

Wow, 2008 is a year I would rather forget. Besides buying/paying customers, the year seemed to be missing something. Something was just not right and I could not put my f...

The Story Behind the Stone: Bould’ Over

The Story Behind the Stone: Bould’ Over

Countless gemstoneshave varieties or sub-sets which can subtly or dramatically differentiate each stones' appearance from one another; yet their basic chemical makeup rem...

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The Pink Panther Heist

Four men - three disguised as long blond-haired women with sunglasses - requested entry last December 4 to Harry Winston's Jewelers on super-posh Avenue Montaigne in Pari...

The Demonstration

This month we will examine the process of showing and demonstrating merchandise. The demonstration phase is your first opportunity to show your customer the features and...

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Sales Growth Expert: Open your eyes wide - PLEASE - and sell me Add-Ons

Plus how to sell Add-Ons

Do not miss the opportunities to make money on products and services that enhance my use of the things I buy from you. Items and services that mak...

The Retailer’s Perspective: Will it be fine in 2009?

Man, if that's not the question of the day... or the century for that matter. With so much bad news being thrown at us every day it's hard to get a handle on things - unt...
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