Last updateTue, 06 Oct 2015 12am


Reach out to Millennials – Part II

In Part 1 of this series we discussed who are the Millennials and how can an individual Jewelry Professional/Store use their assets to reach out to broaden the Millennial’s experiences towards career choices.

This article is intended to provide ideas or guidelines you may want to explore on what and how you or your store can attract Millennials to your business in general and as a career choice. Perhaps you have already incorporated some of these ideas and can share back with us any successes you have had with Millennials.

Reach out to Millennials - our future industry leaders

How did you get started in the jewelry business?  Most likely, back in high school, you were not saying that you were going to grow up and be in the jewelry business.  Something influenced you though!  What?

You are this industry’s best asset!  You know this business!  You have been there through the ups and downs (including gold prices!).   You have the knowledge and experience to be the passionate resource to lure the brightest and most creative into our business.

The allure of “The Magic Bullet”

How many of you have had this thought: “Some day my jewelry store will be humming with biz and when I get there, I can lay back and just watch the profit roll in. All I’ve got to do is find the magic bullet to get me there!”

Yes, I’m guilty of thinking this thought more than once, and its something I often hear from other jewelers. So many of us think that “when we get there” we can lay back, take it easy and not have to push so hard.  Well friends, I don’t have a magic bullet to give you, but perhaps I can share a few things that will make your biz more fun and more profitable!

A “Goodwill” promotion that works!

Let me ask you a question. How would you like to do a promotion that brings instant “Goodwill” to your store from clients?  Did I mention that it is also very profitable not only in “Goodwill,” but gross profit as well?  Did I also mention that it costs very little to do?

How to reinvent the wheel in your store

Do you ever wonder about ways you can improve your business?  You sit and think about it, but you’re just not sure what to do?  As I write this article, the New Year has recently started and I find myself being reflective about things, but looking forward as well.  Many things we tried in our jewelry store worked well last year, but some of the marketing, strategies and events were clunkers just like any other business has.

Perseverance - The Key to a Jeweler’s Success

Twenty years ago my wife and I opened our jewelry store in downtown Hudson, NC.  Like many of you, we got started on a “wing and a prayer.”  I had been running a store in nearby Lenoir, which was a chain operation and had only moved to the area two years prior.  My wife was a hairdresser and like many young couples, we had the dream of owning a business.

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