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Columnists

The silver lining to the 2008 holiday season

You've heard the news. You've seen the stats. The 2008 holiday retail season will go down as one of the worst in three decades. With a 2.8% decline in sales, according to the National Retail Federation (NRF), retailers across the country suffered through the loss of an astronomical $13 billion.

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Houston Jewelry recipient of 2008 Texas Treasure Business Award

Houston Jewelry recipient of 2008 Texas Treasure Business Award

Texans say everything is bigger and better in their state, and Houston Jewelry is no exception. Considered a state landmark of business, the store is owned and operated b...

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Rebecca Shemwell’s Quilted with Love stretches across the world

Rebecca Shemwell’s Quilted with Love stretches across the world

Six years ago Rebecca Shemwell had an epiphany. While traveling abroad on business for Tracy Pearls, Inc., images of children in need deeply touched her. From orphans to ...

Internet Marketing Strategies: The power of Viral Video

In an earlier column, I wrote about using online video as an effective yet inexpensive method to market your store. This past Christmas Season we saw one jewelry company...

The Needs Assessment: Open-ended questions

In the previous article we started discussing the topic of "The Needs Assessment" and how important asking questions is to the overall success of the selling process. Add...

The Best Policy: Your alarm company just called. What should you do?

It was 7 p.m., the weather was rotten, and Amy Thist had just gotten home from a busy day at the store and settled in front of her fireplace when the phone rang.
!@#...
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Sales Growth Expert The # 1 most important word in Selling

For decades the most important words in marketing have been:

  1. Free
  2. Sale
  3. Guarantee
Want to get someone's attention in an advertisement? Show them the words Free or Sale. Want t...

The Retailer’s Perspective: Location, Location, Location

About 3 years ago I made the biggest decision of my professional life and decided to shut down my retail store - the retail store that I planned on owning for the next 30...

The Story Behind the Stone: Customer -v- Collector

The Story Behind the Stone: Customer -v- Collector

What's wrong with consuming? Nothing, if it brings genuine pleasure to the individual and that person buys within their means. When it comes to jewelry, collecting would ...

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