No longer can a jewelry retailer sit back and wait for customers to come to them. A jewelry store owner can’t just build the ivory palace and hope for customers to come into the store. Sometimes they aren’t coming. Savvy jewelry retailers have to go out and get customers. As a jewelry store owner I would want to take a look at every advertising dollar that I spent and make sure that I am getting a sizable return on the investment. The owner of the store, or the marketing people, have to create selling opportunities.
Columnists
The Story Behind the Stone: Jewelry for art’s sake
Jewelers are always assessing and reassessing who their consumer is - and what demographic does their product line actually appeal to? Shopper’s tastes and buying habit...
Mix it up with Fabulous Fall Fashion
An explosion’s going on in fashion and it’s everywhere! The runways are vibrant with a riot of color, pattern and texture. Deep jewel tones - purple, tangerine, ...
The Retailer’s Perspective: Let’s talk Shoppes
Okay, just one more column about trade shops and I’ll return to my normal, hard hitting journalistic self.
Trade shops are a funny animal and nothing like a jewelry stor...
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The ultimate marketing sin is taking your customers’ loyalty for granted
A Customer Appreciation Sale is just what it sounds like. It’s giving your clients ...
If I only had one bullet...
Imagine if you will that you are back in the old days of the wild, wild west. The bad guys have you pinned down and boxed in within a canyon. Gun fire blazes al...
24 Karat Corner: News and Views from the 24 Karat Club Southeastern U.S.
Most influential people?
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Time Magazine recently published their list of the world’s 100 most influential people. They named the usual suspects: p...
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There’s an old saying you may be familiar with regarding staff training: “You may not want to train your staff in case they leave... but what if you don’t train them...
Strategies for great customer service during the holiday season
We all know jewelry doesn’t sell itself. You don’t see store owners stacking counter tops with piles of engagement rings, worth tens of thousands of dollars, to be ha...
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| Mia Katrin | |
JTV’s Jay Boyle - Enjoying the Colorful Life
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| Howard Kelrick | |
24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.
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| David Brown | |
How are your reorders?
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| Bob Epstein | |
The Price is Right
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| Brad Huisken, President IAS Training | |
The Turnover
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| Diana Jarrett GG, RMV, Member NAJA | |
The Story Behind the Stone: A brief history of the power cuff
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| Chuck Koehler | |
The Retailer’s Perspective: This is harder than it looks!
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| George Prout | |
Applied Marketing 101: Strategies for competing with the Majors for Bridal Sales (part 1)
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| Brad Simon | |
Internet Marketing Strategies: Mobile coupons
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