Columnists

Columnists

Knowing when and how to retire

Consider the independent store owner reaching retirement age. It’s been thirty years of hard work, long hours, many weekends, most holidays, and while the business hasn’t made him wealthy by Wall Street standards, it’s been enough to pay off the mortgage, send the kids to college and keep a late model car in the garage. For years, his wife wanted to vacation in Hawaii. He could afford the trip - but he owns an independent jewelry store. Who has time for a trip like that? Even in the summer months when things were slow there were always things to do: inventory to buy; repair work to be done; some custom design jobs for demanding clients. So his wife stopped talking about Hawaii; they went to the trade show in Vegas instead and saw David Copperfield.

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The Modern Day Sales Presentation: Establishing trust to open lines of communication

Have you ever found yourself in a situation where you possessed a specific need, but felt very vulnerable when offering information? The first thing that comes to my mind...

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Applied Marketing 101: The incipient attack of the yellow, green and purple diamonds

There is a fundamental marketing concept called “Share of Voice,” which can be defined as follows: the ratio of the portion of advertising activities for one company ...

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Sales Contests

 

Sales contests are a means by which you can increase sales and/or profits while at the same time making the job fun for your salespeople.   Salespeople overall are v...

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What’s your New Year’s resolution?

Transformations

Out with the old, in the new! Have you made your New Year’s resolutions? The New Year offers an opportunity for reflection, for taking stock of wha...

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24 Karat Corner: Why we do the things we do

24 Karat Corner: Why we do the things we do

Christmas is just around the corner, and if you are like me, the only thing on your mind right now is:   What holiday gift should I get for the 55 members of The 24 Ka...

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Internet Marketing Strategies: Video Marketing is cost-effective

With high-speed Internet and an array of categories to choose from, online video viewing has exploded. In fact, YouTube alone receives more than three billion views on a ...

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Happy New Year - Already?

January? February? Valentine’s Day? Most retailers just want to make it through this year’s holiday shopping season before thinking about 2014. Besides, January is ty...

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Belle Étoile launches 2014 Summer/Fall Collection

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Henderson Designs partners with Luca Lorenzini for fun, modern line

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