Columnists

Columnists

Applied Marketing 101: Understanding the implications of the Signet acquisition of Zales

One of my favorite movies is 1984’s “The Terminator,” the tale of a cyborg assassin sent back in time to kill Sarah Connor, mother of the as yet unborn leader of the future human resistance, and Kyle Reese, sent back in time by her son to protect her. Attempting to describe to her the true nature of the killing machine that has been sent to terminate her, Kyle explains, “It can’t be bargained with. It can’t be reasoned with. It doesn’t feel pity, or remorse, or fear, and it absolutely will not stop…EVER…until you are dead!”  It’s a moving scene, as poor terrified Sarah is forced to come to grips with the extremely unfortunate reality that she has been targeted by the ultimate killing machine. But in recent viewings of the movie, I must confess that as I hear Sergeant Reese explain Sarah’s precarious scenario, I have increasingly come to hear his words as prophetic regarding the dynamic between Sterling and independent jewelers.

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The Retailer’s Perspective: An opinion or three...

For some reason here lately, I feel like passing on some knowledge to my younger readers out there. I remember when I first got into this business in 1978, I couldn’t r...

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The New Royal Style - Royal Makeover?

News flash! According to the Daily Mail HRH Queen Elizabeth has decreed that the Duchess of Cambridge Kate, on her upcoming visit to Australia, will wear longer hemlines. T...

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The Story Behind the Stone: Oh, say can you sea?

The Story Behind the Stone: Oh, say can you sea?

We love coastal destinations for the same reasons that we flock to the Caribbean or South Seas for an occasional psychological reboot; warm sunny days and balmy nights, l...

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It’s all about people!

Finding great people has never been as big of an issue as it is today. The day of operating a jewelry store with clerks is long gone. It is the day of the jewelry sales p...

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Is your inventory what you need for your long term goals?

Is your inventory what you need for your long term goals?

In our last article (find it at www.southernjewelrynews.com) we focused on the GAP in sales figures required and the level of gross profit needed to achieve your long ter...

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The Retailer’s Perspective: Mistakes, misconceptions, wives’ tales and outright lies...

Throughout the years, I’ve heard them all; oil your opals, clean your jewelry with toothpaste, diamonds can’t break.   I haven’t written about this stuff in a co...

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Applied Marketing 101: It’s time to start actually selling on the Internet (Part 1)

I accept as axiomatic the premise that rapid change is typically easy to detect, whereas incremental change may be far more difficult to recognize. We can confirm the val...

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How to reinvent the wheel in your store

Do you ever wonder about ways you can improve your business?   You sit and think about it, but you’re just not sure what to do?   As I write this article, the New...

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