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24 Karat Corner: An off the rack world

Last night, after a vigorous twenty minutes of racket ball, the boys and I went out to dinner.  After ordering, the conversation turned to the normal topics, and my friend Mel wondered aloud why he still couldn’t meet a suitable girl.

By suitable girl, he meant, of course, the perfect girl.  So, while its nice to dream about finding that one girl who scores a perfect ten in all the important categories, the fact is, we are living and searching in an off the rack world, and customization just isn’t an option.

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The Best Policy: The Burglary Next Door and the wisdom of safe placement

Jeweler Perry Reeba had two good safes for his level of inventory - they were not the highest rated safes by any means, but they met his insurance company’s requirement...

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Knowing when and how to retire

Consider the independent store owner reaching retirement age. It’s been thirty years of hard work, long hours, many weekends, most holidays, and while the business hasn...

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The Modern Day Sales Presentation: Establishing trust to open lines of communication

Have you ever found yourself in a situation where you possessed a specific need, but felt very vulnerable when offering information? The first thing that comes to my mind...

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Applied Marketing 101: The incipient attack of the yellow, green and purple diamonds

There is a fundamental marketing concept called “Share of Voice,” which can be defined as follows: the ratio of the portion of advertising activities for one company ...

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Sales Contests

 

Sales contests are a means by which you can increase sales and/or profits while at the same time making the job fun for your salespeople.   Salespeople overall are v...

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What’s your New Year’s resolution?

Transformations

Out with the old, in the new! Have you made your New Year’s resolutions? The New Year offers an opportunity for reflection, for taking stock of wha...

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24 Karat Corner: Why we do the things we do

24 Karat Corner: Why we do the things we do

Christmas is just around the corner, and if you are like me, the only thing on your mind right now is:   What holiday gift should I get for the 55 members of The 24 Ka...

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