06232017Fri
Last updateTue, 20 Jun 2017 6pm

Columnists

Marketing with Twitter - Push On vs. Pass On

*This is the fourth in a series of six articles about Twitter Social Networking and its use in the Jewelry Industry

Last month we discussed getting your Twitter Account up and running, learned a little about the language, the structure and hopefully, I was able to give you enough positives to keep you from becoming a “Twitter Quitter.”  This month I’d like to give you an overview of “Push On vs. Pass On” marketing and we’ll take a look at how Southern Jewelry News is making their Twitter account work for them.

Getting the ball rolling on Twitter

*This is the third in a series of six articles about Twitter Social Networking and its use in the Jewelry Industry

Last month we covered marketing your business on Twitter. Now let's get your Twitter Account up and running, learn the language, structure and hopefully focus on enough Twitter positives to keep you from becoming a "Twitter Quitter."

Understanding Twitter as a marketing tool

*This is the second in a series of six articles about Twitter Social Networking and its use in the jewelry industry

Last month I shared with you an overview of Twitter and explained its uses as a communications platform for your business. Now I'd like to get you thinking about how you could market your business in its own Twitter Space.

The first step to capitalizing on the advantages Twitter can offer is to assess your business strengths. Start by asking yourself, your employees and even your customers this question: What sets your company apart from the competition? Is it your wide variety of merchandise? Your in-house repair shop? The designer lines you carry? Your knowledgeable sales staff and outstanding customer service? Your reputation for exquisite custom work? Your celebrity clientele? Your knack for stocking jewelry in all the price-points?

How to use the 80/20 Rule: 3 reports that are your lifeblood

David Brown eI’ve long been a big fan of the 80/20 or Pareto Principle - the theory developed by 19th century economist Vilfredo Pareto that demonstrated 20% of the inputs provide 80% of the outputs or results. Initially he used it to apply to land ownership where he found 80% of Italian land was owned by 20% of landowners.

Setting your personal and business goals

The term work/life balance is one we hear a lot in business and is in danger of becoming something of a cliché. The reality is that as business owners we regularly run the risk of work becoming an all consuming obsession to the detriment of our health and our personal enjoyment. It’s easy to forget the reason we became involved in business in the first place. Sometimes you need to revisit your objectives to help stay clear on your purpose in life.

Is clienteling a part of your sales formula?

Brown2In a marketplace that is becoming more globally competitive, the ability to generate extra sales is an ever increasing challenge for most store owners.

For many it seems that the only factor that matters to customers is price, and that the only way to gain more business is to buy it. However, as has been repeatedly shown, customers only value price when there is an absence of other important factors - if they can’t differentiate between Store A and Store B then price becomes the pre-dominant motive.

Columnist


×