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Texas trade shop evolves into successful retail store

Texas trade shop evolves into successful retail store

They say in Texas everything is bigger. John Green, owner of The Jeweler in Georgetown, Texas agrees.
His reputation as a high quality, experienced jewelry tradesman is driving so many people through his doors that he's recently outgrown his retail space. What's his secret to success? Going blue.

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Jeweler’s Profile Part II: Passion and Poetry

Jeweler’s Profile Part II: Passion and Poetry

Ron Ringsrud's World of Emeralds

"One must speak clearly about clear stones... about ancestral rock... about the emerald's green fire." Ron Ringsrud's passion for the beau...

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The Story Behind the Stone: Still going green - the Zultanite way

The Story Behind the Stone: Still going green - the Zultanite way

What if you could actually have it all - you could offer a gemstone that is rare, gorgeous, untreated, and with a naturally occurring color-change phenomenon? On top of t...

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What type of salesperson are you - Teflon or flypaper?

As you sit comfortably reading this article, chances are that you have already made one of the biggest decisions of your entire life - probably without even realizing it....

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The Best Policy: Carpe Gem! Grab and run theft...is there a way to prevent it?

The jeweler was showing expensive watches to a person he believed to be a qualified customer. There were no other customers in the store and the jeweler had control of hi...

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Sales Growth Expert: If it worked once - It usually works again

Now, I am the first one to be aggressive and try new and different marketing and sales techniques to gain new customers, retain present profitable customers and to increa...

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Jeweler’s Profile

Jeweler’s Profile

Colombia - Land of contrasts
Ron Ringsrud - Premier Emerald Dealer

Picture the scene - like something from the old Wild West. As you enter the rough and tumble gem mi...

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Good Samaritan’s deed spurs creation of Lost & Found Diamond website

Good Samaritan’s deed spurs creation of Lost & Found Diamond website

What would you do if a stranger walked in your store to return a lost 3.02 carat diamond ring? The odds of finding the owner would seem nearly impossible to most, but not...

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