05242016Tue
Last updateTue, 17 May 2016 10pm

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Death by Discount

I was shocked, to say the least, and very disappointed. I had just quoted a retail price of $75 for a sapphire I knew would cost me $50, and I also offered to set it for free. My customer’s incredulous reply, “Is that the best you can do?” I was friendly, of course, and replied that was a great deal, but the customer left anyway.

Is your location relevant?

By relevant I mean, is your location working for you today and for tomorrow? Is it bringing in traffic that is your desired customer base? Is traffic flow and parking easy for your customers to drop by frequently. Is it near other areas your customers typically shop so you are always a visible reminder to these customers? Does the interior and exterior vision send the message you desire to your market?

Reach out to Millennials – Part II

In Part 1 of this series we discussed who are the Millennials and how can an individual Jewelry Professional/Store use their assets to reach out to broaden the Millennial’s experiences towards career choices.

This article is intended to provide ideas or guidelines you may want to explore on what and how you or your store can attract Millennials to your business in general and as a career choice. Perhaps you have already incorporated some of these ideas and can share back with us any successes you have had with Millennials.

Reach out to Millennials - our future industry leaders

How did you get started in the jewelry business?  Most likely, back in high school, you were not saying that you were going to grow up and be in the jewelry business.  Something influenced you though!  What?

You are this industry’s best asset!  You know this business!  You have been there through the ups and downs (including gold prices!).   You have the knowledge and experience to be the passionate resource to lure the brightest and most creative into our business.

Hey vendor - don’t forget, we’re the customers here

WarrenFor some time now there has been quite a bit of talk among retailers about how a great many of our vendors seem to have forgotten who their customer is!  Even more importantly, it seems like we retailers are being dictated to in such a manner that 15 years ago would have never been thought possible. What am I referring to? Simple - vendors seem to think they can dictate how we buy from them, how much we buy, when we will buy, how we market the product, when we’ll market the product and the cycle just goes on and on and on!

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