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Columnists

Need business? Go fishing in your own pond

Do you want to do more business than you ever dreamed of, with less effort, and have more fun than you have ever had? It's easy, and the greatest part is that you have already done most of the work!


I'm going to let you in on a secret: You already have a pond stocked with customers, and they are just waiting for you to get their attention! They already know and trust you; it's just a matter of taking a hard look at your customers' needs.

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Selling Value!

Years ago, when I started my career in retail I was required to read a book titled, "Successful Shoe Salesmanship," by Dr. William Rossi. One statement from that book has...
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Setting Limits

Insuring a jewelry store: Determining the type of insurance to buy - and how much

The type of insurance

Jeweler Rhoda Lyte opened her new jewelry store and for insurance, c...

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Ugly Asset

I received a call from a client of mine. I could tell that I was on speaker phone so I chose my words carefully. He explained that he had a friend that had a diamond she ...

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Getting it write

So what do you want to know? That may be the knee jerk response you give to someone coming into your business asking if you can "tell them a little bit more about _____" ...
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Do you do appraisals?

What a lovely day, 85 degrees, low humidity, slight breeze out of the north, (my store is south of the Krispy Kreme) a squirrel has a nut in it's mouth digging a hole. I'...
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The lore and lure of gems

Sparkling. Enticing. Enchanting. Do you secretly covet a large, flawless diamond? Are you mesmerized by the rich beauty of emeralds? Do you treasure tantalizing tanzanite...
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Selling swimming pools is the same as selling jewelry

6 lessons every seller needs

About a month ago my wife said to me, "Bob, I think we should have a swimming pool." Having been happily married to this woman for over 41 ye...

Online Video Marketing

If a picture is worth a thousand words, a video is worth a million!

It's probably no surprise to you that the Internet is one of the best places to promote your jewelry st...

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