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Last updateTue, 02 Feb 2016 8pm

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What did you do today to bring in the bacon tomorrow?

The question in the headline is one I ask myself at the end of every business day. It’s one I hope by the end of this column that you’ll start asking yourself. You see, it’s really more about your mind-set than anything else. You’ll discover that developing the “Maverick Marketing” mind-set of how to bring in tomorrow’s bacon is also what will help you be extremely successful in the jewelry business.

The Ready, Fire, Aim Principle

Have you ever wondered why some jewelry stores seem to stay ahead of the crowd while others plod along with the same old results year after year?  Its a question that has plagued many a store owner.  Perhaps a piece of the puzzle is that those jewelers who blaze new trails are the ones who aren’t afraid to experiment with something new.

Reflections of a former independent jeweler

As each of us start the year anew, you have probably found yourself reflecting on a great many things. Amazingly, I have reflected on how I have changed over the last couple of years as well as how other jewelers and our industry as a whole has changed.

How to “Zig” when your competitors “Zag”

Let me ask you a question... have you ever noticed how it seems that every jewelry store in your area seems to say the same thing in describing their store? You’ll see statements in their advertising such as “The Best Customer Service” or “Best Prices On Diamond Rings Guaranteed” or “Nobody Outsells Us” or “Best Jewelry Selection”. Of course, everyone thinks they have all of these things and they’ve become overused in the context of marketing and advertising.

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