One of the most enjoyable aspects of my job is doing the appropriate research and building a solid intellectual framework for developing insights into what will be hot for Christmas. But it’s not just entertaining to speculate on what will be selling - it’s also incredibly important. Getting the merchandising right is mission critical for our customers, since it’s not enough to select the right products at the right prices. We also have to build algorithms for the quantities that we’ll need on the shelf in mid-December, because with the Christmas rush coming later each year, and retailers stocking minimally to ensure that they don’t have excess stock on Dec 26, there’s very little reaction time available to get product in the pipeline. So, here’s a look at what I’m betting will be hot in December.