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Columnists

Armena Refinery - Enjoying the ride

There's nothing quite like a really good roller coaster. Combine speed with hills and loops and hairpin turns, and you are in for a terrific ride. The same cannot be said when your company adopts the same characteristics. What is exciting and invigorating at an amusement park can be frightening and distressing when it occurs in the foundation of your business. And this has been the plight of Armena Refinery in recent months, as the prices of precious metals have fluctuated. Armena has contended with volatile markets as they continue to serve their customers.

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Angels in the Alamo

Angels in the Alamo

Alamo Gold and Silver honors fallen officers

Every once in a while I come across someone in the industry who moves me; someone who's found a way to use their business to i...

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Let’s talk shops duex

Earlier this year I wrote an article about the relationship between retail stores and trade shops. I got quite a bit of feedback from both sides of the equation and decid...

Make the best of a slowdown

Economic downturns are particularly tough on retailers; however these are the times that a retailer needs to move quickly to make changes and adjustments to minimize the ...

The Affair of the Necklace - Romance. Scandal. Intrigue.

There’s something magical about a necklace. Thirteen women in Ventura, CA recently embarked on an adventure that transformed their lives when they collectively purchase...

Rocket fuel of success

There is a dynamic secret in the retail industry that is rarely being used. Many that strive for success have heard about it – but fail to incorporate it into their dai...

Free - The word FREE is one of the 3 most powerful words in advertising and very profitable when used correctly

Even though everyone knows there is NO FREE LUNCH, the word FREE almost always catches our attention. And when used for the correct purpose, almost always helps the marke...

Demonstrating value

Product knowledge is one of those things that you have to have, you just may not need to use it in every sales presentation. During the demonstration you should describe ...

Conducting chaos

For six years my son played the up-right bass in his school’s orchestra. Ms. Lansue, an incredible woman, was his conductor. She never failed to amaze me, as I sat in t...

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Elisa Ilana’s new Beneath the Moon Collection

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