Columnists

Columnists

Sales Contests

 

Sales contests are a means by which you can increase sales and/or profits while at the same time making the job fun for your salespeople.  Salespeople overall are very competitive by nature and it is to your advantage to make the most of this competitive spirit.

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What’s your New Year’s resolution?

Transformations

Out with the old, in the new! Have you made your New Year’s resolutions? The New Year offers an opportunity for reflection, for taking stock of wha...

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24 Karat Corner: Why we do the things we do

24 Karat Corner: Why we do the things we do

Christmas is just around the corner, and if you are like me, the only thing on your mind right now is:   What holiday gift should I get for the 55 members of The 24 Ka...

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Internet Marketing Strategies: Video Marketing is cost-effective

With high-speed Internet and an array of categories to choose from, online video viewing has exploded. In fact, YouTube alone receives more than three billion views on a ...

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Happy New Year - Already?

January? February? Valentine’s Day? Most retailers just want to make it through this year’s holiday shopping season before thinking about 2014. Besides, January is ty...

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The Modern Day Sales Presentation: Connecting with the Modern Day Customer

In the beginning your sale has unlimited potential. It has the potential to be quick, easy and effortless. It also carries the potential to be a long-winded, drawn-out ma...

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Applied Marketing 101: Quod Erat Demonstandum

Among the many contributions of ancient Greek philosophers at the dawn of civilization, surely the field of “Logic” belongs near the top of the list. Logic wasn’t j...

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You hate it – but you have to do it!

Most people hate to role-play.   However, as professional salespeople you have to do it.   Athletes have to practice, lawyers run mock trials, doctors work on cadav...

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