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Columnists

Perseverance - The Key to a Jeweler’s Success

Twenty years ago my wife and I opened our jewelry store in downtown Hudson, NC.  Like many of you, we got started on a “wing and a prayer.”  I had been running a store in nearby Lenoir, which was a chain operation and had only moved to the area two years prior.  My wife was a hairdresser and like many young couples, we had the dream of owning a business.

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The Story Behind the Stone: Hi-Yo Silver!

The Story Behind the Stone: Hi-Yo Silver!

Women are doing more than adorning themselves with jewelry these days; they make choices that hint to their jewelry-savvy. Lately, their alluring baubles can tell much ab...

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24 Karat Corner: We have a winner!

24 Karat Corner: We have a winner!

If your place of work is anything like mine, right now somebody is organizing the Super Bowl pool.   And, again, if your place is like mine, all the guys who can expla...

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The Modern Day Sales Presentation: Creating your selling style

Along our journey to discovering the modern day sales presentation, I have shared with you insights that have revolutionized my sales career. I hope the importance of see...

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Make 2014 your best year ever!

Last year is gone. Some of you are glad to see it go, others may have had their best year ever, or maybe you broke even. It really doesn’t matter. The past is behind us...

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Do you remind yourself daily of your purpose for being in business?

It’s very easy as a business owner to get caught up in the daily problems and hassles of running a business. Sometimes you need to step back and take a look at what it ...

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Internet Marketing Strategies: Social Media Marketing

Social Media is one of the most powerful online tools for small businesses today. From a business perspective, there has never been a better way to reach millions of peop...

Trunk Shows - Report from the trenches: 7 Steps to Success

Do you have Trunk Show phobia? Been burned by a less than fantastic experience? Fear you’ll organize a show and no one will come? Haven’t a clue how to begin?

Take it ...

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Elisa Ilana’s new Beneath the Moon Collection

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