Columnists

Columnists

The Modern Day Sales Presentation: Connecting with the Modern Day Customer

In the beginning your sale has unlimited potential. It has the potential to be quick, easy and effortless. It also carries the potential to be a long-winded, drawn-out marathon. The final outcome is going to be based solely on whether you truly connected with your customer or not. From the moment your customer walks through your doors your actions set the course of the current sales process as well as the future sales process - if they choose to shop with you again.

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Applied Marketing 101: Quod Erat Demonstandum

Among the many contributions of ancient Greek philosophers at the dawn of civilization, surely the field of “Logic” belongs near the top of the list. Logic wasn’t j...

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You hate it – but you have to do it!

Most people hate to role-play.   However, as professional salespeople you have to do it.   Athletes have to practice, lawyers run mock trials, doctors work on cadav...

Walk like an Egyptian

Walk like an Egyptian

Who isn’t fascinated by ancient Egypt? Thousands of years before the Roman empire, Middle Ages or modern Europe, before ancient Greece was in its infancy, this dazzling...

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The Retailer’s Perspective: It’s beginning to look a lot like Christmas

Well, here we go again.   It’s Christmas in the jewelry business.   If you’re keeping score, this will be the 6th Christmas season since the Great American Rece...

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Are you ready for the most important month of the year?

Every retailer knows the answer when you ask them which month is the most important in their financial calendar. It doesn’t take a genius to know when it’s make or br...

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Effective direct mail marketing strategies

So you’ve made the decision to run a sale event in your store. Maybe you want to move dated or slow moving inventory. Maybe you need to increase store traffic. You migh...

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Holiday success tips checklist

Our first full year of business had flown by.   We’d had ups and downs, trials and tribulations, but we’d finally made it thru.   A local competitor had tried t...

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The Modern Day Sales Presentation: Seeing your sales presentation in a whole new light

Over the past two years it has been an honor to share with you many great truths within my message of Modern Day Selling. I want to thank everyone who has helped to facil...

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