Columnists

Columnists

My staff doesn’t seem motivated!

So you think that your staff doesn’t seem motivated. You don’t see them prospecting, making phone calls, enthusiastically helping customers, and generally aren’t doing much of anything to create sales. They just sit back and wait for customers to come in and then they give them a half-hearted presentation. What can you do?

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Living in the Zone Part II: Harnessing your peak performance

The runner’s high. “Wired in.” Bringing your “A” game. Across sports, business, gaming, the arts, top players seek “the zone,” operating at peak capacity. I...

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The Story Behind the Stone: Just like you found it

The Story Behind the Stone: Just like you found it

Not every gem mineral was found thousands of years ago like shimmering opal or vibrant ruby. Dioptase was first found serendipitously in the 18th century by copper miners...

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The Retailer’s Perspective: Two years and counting

Long ago, in another time and another place, people would walk into jewelry stores to shop for, and buy, jewelry and gift items.   They’d come in and look to see wha...

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Keeping your expenses under control

Don’t let your eyes glaze over… talking about financial information can be a little bit of a yawn for some people. Just because it’s not your cup of tea doesn’t m...

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How to put voice broadcasting to use in your jewelry store

One day I got home from work to discover I had a personal message on my answering machine from a politician seeking my vote. A few days later while checking my answering ...

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Modern Day Selling: Fishing for Sales article 3: Using the right bait

In this final article on fishing for sales we are going to examine the final key ingredient to finding success in fishing, and how it relates to the world of retail sales...

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Applied Marketing 101: December 2013 forecast

As I write this, I have just finished a turn at the helm of my sister’s Hylas 46, an offshore sailing vessel she and my brother-in-law recently commissioned in order to...

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Beyond Happiness

Are you happy? The question is a touchstone for our culture. It’s our ultimate goal, the final measure by which we judge our lives. We seek happiness through personal r...

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