Columnists

Columnists

Bloom where you are planted

Sitting around the table at a restaurant was a group of jewelers enjoying good food and fellowship together after a long day at a jewelry trade show.  I couldn’t help but overhear their conversation as my wife and I were sitting at the table next to them.  One jeweler told another, “If only I were in a bigger city like you are, I could really be doing so much more business.  All of the furniture factories and mills where I’m at have shut down and jobs are scarce and money is so tight.” 

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The Story Behind the Stone: What’s so precious about platinum?

The Story Behind the Stone: What’s so precious about platinum? 

Long discovered, but only popular for jewelry since the 20th century, platinum is the pinnacle of precious metals chosen for top-tier jewels worldwide. Beside the soft ...

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24 Karat Corner: An off the rack world

Last night, after a vigorous twenty minutes of racket ball, the boys and I went out to dinner.   After ordering, the conversation turned to the normal topics, and my f...

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The Best Policy: The Burglary Next Door and the wisdom of safe placement

Jeweler Perry Reeba had two good safes for his level of inventory - they were not the highest rated safes by any means, but they met his insurance company’s requirement...

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Knowing when and how to retire

Consider the independent store owner reaching retirement age. It’s been thirty years of hard work, long hours, many weekends, most holidays, and while the business hasn...

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The Modern Day Sales Presentation: Establishing trust to open lines of communication

Have you ever found yourself in a situation where you possessed a specific need, but felt very vulnerable when offering information? The first thing that comes to my mind...

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Applied Marketing 101: The incipient attack of the yellow, green and purple diamonds

There is a fundamental marketing concept called “Share of Voice,” which can be defined as follows: the ratio of the portion of advertising activities for one company ...

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Sales Contests

 

Sales contests are a means by which you can increase sales and/or profits while at the same time making the job fun for your salespeople.   Salespeople overall are v...

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What’s your New Year’s resolution?

Transformations

Out with the old, in the new! Have you made your New Year’s resolutions? The New Year offers an opportunity for reflection, for taking stock of wha...

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