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24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.

Time to renew

To celebrate our 35th wedding anniversary, Kiki thought it might be a good idea to renew our wedding vows.  When she told me of her plan, naturally I got very excited because I had no idea that they had even expired!

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The Story Behind the Stone: Making this perfectly clear - opaque is a good thing

The Story Behind the Stone: Making this perfectly clear - opaque is a good thing

Rubies are sought after for their beauty, but also for their rarity and the difficulty in recovering them from their deposits. Natural ruby is found from opaque to almost...

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The Retailer’s Perspective: Chuck finds interesting things at the Atlanta Jewelry Show

October of 2008 was when it hit me.   That was when I knew it was gonna be bad.   Yes, I’m referring to the Great American Recession.   Nobody knew how to navi...

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Strategies: What a Blast

Everywhere you go today you see some company advertising to text a word or phrase to receive a coupon or enter a contest. Text messaging has taken the marketing world by ...

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The Best Policy: The Tiger Waits - Focus on the recent increase in jeweler-at-home attacks

der Wright and Diamonds” jewelry store, did not know that he had been targeted as the next victim of a gang of professional jewelry thieves.

The baddies already knew a g...

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Applied Marketing 101: The extraordinary power of Gift-with-Purchase offers

As I write this, I’m flying east from LAX after an exceptionally successful Leading Jewelers Guild trade show, en route to the RJO Show in Cincinnati. We added over for...

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The Retailer’s Perspective: But... what if the customer IS wrong?

Seriously.   What if the person standing across the counter from you is clearly making a huge mistake?  

Yea, yea, I know the saying, ‘The customer is always righ...

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The Story Behind the Stone: Coming up green

The Story Behind the Stone: Coming up green

Color trends forecaster Pantone Color Institute proclaimed 2013 to be the year of a verdant lush green called Emerald Radiant. Look for the vibrant hue to influence purch...

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The Be-Back Bus isn’t coming back

Last month we started to discuss the process of handling objections. Objections should be recognized when a customer says something like, “I need to think it over,” ...

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Gabriel & Co. unveils Amavida

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