Columnists

Columnists

Diamond Drilldown - Are your diamond departments delivering?

With diamond jewelry being one of the few unique product areas that jewelry retail has to itself, it makes good business sense that a reasonable amount of time and attention should be devoted to this. Hence the Diamond Drilldown we will be concentrating on in the lead up to December. If diamonds are not a significant part of your sales then it’s time to ask why.

As a benchmark we recommend the first goal should be to have Diamond Departments Totals of at least 45% of your Total Sales on the KPI (key performance indicator) report. There are already some stores that are achieving better than this, so their target should be 50%. Whatever your current level you always need to be aiming higher.

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Modern Day Selling: The Seven Simple Truths - Truth #5: How to find success while facing adversity

Have you ever had the weight of the world on your shoulders and found yourself wondering how you will make it through the day at work? At that very moment life is throwin...

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The Story Behind the Stone: Crazy for crystal clear... crystal

The Story Behind the Stone: Crazy for crystal clear... crystal

Good ol’ quartz; the second most abundant mineral on the planet. Only feldspar takes the lead in our earth’s plentiful components. This copious material has been the ...

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Internet Marketing Strategies: 7 shopping days jewelry stores must know about this holiday season

While other holidays like Valentine’s and Mother’s Day are great for giving gifts of jewelry to loved ones, there is no better holiday to promote your jewelry, watche...

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The Morning Huddle

The secret to any great relationship is, without a doubt, communication. That is especially true in hiring, training and retaining great salespeople. I believe that every...

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The Joy of Jewels - Gems and jewelry as investments

The Joy of Jewels - Gems and jewelry as investments

Investing wisely in gems and jewelry opens the possibility for long-term preservation of capital while simultaneously reaping the fruits of that wealth - the beauty of so...

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The Retailer’s Perspective: Gemology 102 (since I’ve already written one called Gemology 101)

At a conference recently, I was reminded that not everyone that reads my column has been in this business for several decades. And, they might just be reading me to learn...

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Internet Marketing Strategies

4 reasons why jewelers fail Facebook & what you can do about it!

A recent survey by Pew Research revealed four top reasons why people ‘Unlike’ a Business Page on F...

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Applied Marketing 101: Millennials, co-creation, and the end of bridal as we know it

The extent to which Millennial consumers are behaviorally different from all preceding generations has been sufficiently dissected, measured, observed, and described else...

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