Columnists

Columnists

The Modern Day Sales Presentation: Managing your sales presentation

In last month’s article I shared some insight into examining your selling style and how to create a selling style that is more effective with the modern day customer. To complement that topic, I’d now like to discuss a very important process that can make you more efficient and effective in selling your customer: the importance of learning to manage your sales presentation.

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13 questions to consider for self-improvement!

This issue I thought I would share with you something I published several years ago. Many people still have these questions hanging on the wall in their offices and think...

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Narrowing your sales gap

Narrowing your sales gap

Last month we spoke about determining what level of sales and gross profit you needed to achieve in order for your business to deliver on your requirements – namely a c...

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Internet Marketing Strategies: Pinteresting

Pinterest is one of the fastest growing social media websites ever. It is currently one of the top 5 most active and popular social media platforms on the Internet with o...

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How conscious is your business?

In November 2013 the National Labor Relations Board announced it would prosecute Wal-Mart, the country’s largest employer, for widespread violations of workers’ right...

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The Retailer’s Perspective: Every... Single... Year!

You know, it never fails to happen every year, but it still amazes me just the same. What I’m talking about is the audacity of some of the people that show up and expec...

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Perseverance - The Key to a Jeweler’s Success

Twenty years ago my wife and I opened our jewelry store in downtown Hudson, NC.   Like many of you, we got started on a “wing and a prayer.”   I had been runnin...

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The Story Behind the Stone: Hi-Yo Silver!

The Story Behind the Stone: Hi-Yo Silver!

Women are doing more than adorning themselves with jewelry these days; they make choices that hint to their jewelry-savvy. Lately, their alluring baubles can tell much ab...

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24 Karat Corner: We have a winner!

24 Karat Corner: We have a winner!

If your place of work is anything like mine, right now somebody is organizing the Super Bowl pool.   And, again, if your place is like mine, all the guys who can expla...

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