Columnists

Columnists

The Retailer’s Perspective: It’s beginning to look a lot like Christmas

Well, here we go again.  It’s Christmas in the jewelry business.  If you’re keeping score, this will be the 6th Christmas season since the Great American Recession.  What will this Christmas season hold for all of the independent jewelry retailers out there?  Beats me, but I’m not as worried about it as I was the last several years.  That got me to thinking about how the Christmas season has changed since my first Christmas season - 36 years ago.

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Are you ready for the most important month of the year?

Every retailer knows the answer when you ask them which month is the most important in their financial calendar. It doesn’t take a genius to know when it’s make or br...

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Effective direct mail marketing strategies

So you’ve made the decision to run a sale event in your store. Maybe you want to move dated or slow moving inventory. Maybe you need to increase store traffic. You migh...

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Holiday success tips checklist

Our first full year of business had flown by.   We’d had ups and downs, trials and tribulations, but we’d finally made it thru.   A local competitor had tried t...

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The Modern Day Sales Presentation: Seeing your sales presentation in a whole new light

Over the past two years it has been an honor to share with you many great truths within my message of Modern Day Selling. I want to thank everyone who has helped to facil...

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My staff doesn’t seem motivated!

So you think that your staff doesn’t seem motivated. You don’t see them prospecting, making phone calls, enthusiastically helping customers, and generally aren’t do...

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Living in the Zone Part II: Harnessing your peak performance

The runner’s high. “Wired in.” Bringing your “A” game. Across sports, business, gaming, the arts, top players seek “the zone,” operating at peak capacity. I...

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The Story Behind the Stone: Just like you found it

The Story Behind the Stone: Just like you found it

Not every gem mineral was found thousands of years ago like shimmering opal or vibrant ruby. Dioptase was first found serendipitously in the 18th century by copper miners...

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The Retailer’s Perspective: Two years and counting

Long ago, in another time and another place, people would walk into jewelry stores to shop for, and buy, jewelry and gift items.   They’d come in and look to see wha...

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ARIVA expands Paradise Collection of alluring turquoise doublets

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IDDeal Card scores high marks with retailers

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