1. Amy Thist never saw a need to carry anything other than standard business insurance for her jewelry business, and so she purchased a “business package” policy that provided general business liability insurance along with $475,000 on her “Business Personal Property.” Amy arrived at that coverage limit by adding her jewelry inventory of $400,000 to the $75,000 that she estimated she had in furnishings, improvements, fixtures, and equipment. The premium was substantial, and an agent who didn’t ask for a lot of details was willing to sell Amy a general business insurance policy with the limit that she requested.
Columnists
Stuller Bridge – a must see for “Tomorrow’s Jeweler”
Yes, normally I write columns on the subject of marketing, but this one will be a bit different. What does Stuller’s Bridge event have to do with marketing? Maybe n...
24 Karat Corner: News and Views from the 24 Karat Club Southeastern U.S.
Where does this stuff come from?
The other day we needed a small piece of green gold (yes, it comes in green now) and a custom-cut fancy shaped diamond to finish a job for...
Is your business ready to sell?
Chances are, at some stage in the future you are going to look to sell your business. Even if it is being passed down to family members there are a few steps you need to ...
Modern Day Selling: Sales Truth #5: Maintaining your passion and energy
Last month we discussed the benefits of serving your customers while selling. Today, I want to share with you a little treasure that will lead you to a long and lasting s...
Customer Service
In many cases in today’s retail environment the only thing that separates one jewelry store, or company, from its competition are the salespeople and the customer servi...
The Story Behind the Stone: Pillow Talk - The art of the cushion cut
Cushion cut diamond earrings grace the red carpets often and are popular with the Hollywood crowd. Diamonds are always the right choice for stylish events, but celebritie...
Diamond Stars - The power of beauty
Astronomers recently discovered a cosmic diamond, the compressed heart of a former sun 50 light years from Earth in the constellation Centaurus. Named “Lucy,” the dia...
The Retailer’s Perspective: Adding back
The summer months have always been slow for my business. Four years ago though, things were slower than normal with the Great American Recession looming on the horizon....
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Columnists
| Mia Katrin | |
JTV’s Jay Boyle - Enjoying the Colorful Life
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| Howard Kelrick | |
24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.
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| David Brown | |
How are your reorders?
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| Bob Epstein | |
The Price is Right
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| Brad Huisken, President IAS Training | |
The Turnover
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| Diana Jarrett GG, RMV, Member NAJA | |
The Story Behind the Stone: A brief history of the power cuff
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| Chuck Koehler | |
The Retailer’s Perspective: This is harder than it looks!
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| George Prout | |
Applied Marketing 101: Strategies for competing with the Majors for Bridal Sales (part 1)
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| Brad Simon | |
Internet Marketing Strategies: Mobile coupons
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