Columnists

Columnists

Strategies: What a Blast

Everywhere you go today you see some company advertising to text a word or phrase to receive a coupon or enter a contest. Text messaging has taken the marketing world by storm. It has become the marketing tool of choice, and for good reason.  Text to Win Campaigns and Mobile Coupons are extremely successful methods to reach out to your prospects and customers.

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The Best Policy: The Tiger Waits - Focus on the recent increase in jeweler-at-home attacks

der Wright and Diamonds” jewelry store, did not know that he had been targeted as the next victim of a gang of professional jewelry thieves.

The baddies already knew a g...

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Applied Marketing 101: The extraordinary power of Gift-with-Purchase offers

As I write this, I’m flying east from LAX after an exceptionally successful Leading Jewelers Guild trade show, en route to the RJO Show in Cincinnati. We added over for...

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The Retailer’s Perspective: But... what if the customer IS wrong?

Seriously.   What if the person standing across the counter from you is clearly making a huge mistake?  

Yea, yea, I know the saying, ‘The customer is always righ...

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The Story Behind the Stone: Coming up green

The Story Behind the Stone: Coming up green

Color trends forecaster Pantone Color Institute proclaimed 2013 to be the year of a verdant lush green called Emerald Radiant. Look for the vibrant hue to influence purch...

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The Be-Back Bus isn’t coming back

Last month we started to discuss the process of handling objections. Objections should be recognized when a customer says something like, “I need to think it over,” ...

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Aging inventory - Tired store

Aging inventories can burden even the most prosperous store.   Merchandise that doesn’t sell must be insured. There are also storage costs, taxes and the fact that y...

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Think carefully before purchasing that next inventory item

By the time you read this we will be getting into the second half of the calendar year and on the downhill run towards December. Many of you will be starting to think abo...

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24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S. What in the world is a “cashier’s” check?

My nephew is a bright kid.   He can type over 100 words a minute just by using his thumbs!   And, he often calls me for advice.   Yesterday, he called me with an...

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