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24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.

Why I never cut in line

One hundred years ago this month, my grandfather stepped off the boat from Russia.  Like all the other young men in the line, he spoke no English and had no money or skills.  His father, who he left behind and whom he would never see again, swept chimneys for a living.

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How are your reorders?

How are your reorders?

Those who know me well will have heard me thumping this old chestnut a lot in the past. I’d have to say though, where this column is concerned, I’ve left the topic of...

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The Price is Right

In this post-recession era, there is little doubt that the average consumer remains extremely price sensitive.   While it’s important to provide great customer servi...

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The Turnover

An extremely powerful strategy for Saving the Sale is to turn it over to another salesperson.   This strategy is named the Turnover or T.O.   I want to make it clea...

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The Story Behind the Stone: A brief history of the power cuff

The Story Behind the Stone: A brief history of the power cuff

A generation of women who came of age in the 1970s knew how to rock Wonder Woman’s iconic stance with crossed wrists ready to deflect bullets - all the while wearing so...

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The Retailer’s Perspective: This is harder than it looks!

About 12 years ago, in another life, I lived in an area of Nashville called Belle Meade.   Belle Meade was just nominated as the best place in the United States to ret...

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Applied Marketing 101: Strategies for competing with the Majors for Bridal Sales (part 1)

Applied Marketing 101: Strategies for competing with the Majors for Bridal Sales (part 1)

Like it or not, you are in direct competition with the Major Chains and Department Stores for engagement ring sales. If growing the bridal component of your business is a...

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Internet Marketing Strategies: Mobile coupons

Mobile Coupons are an extremely affordable and effective marketing tool. According to recent studies by Mobile Commerce Daily, 66% of consumers would like to receive text...

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How to recognize a new client & get them back in again

Question: How many times have you visited a business for your first time, made a purchase and in a week or so, received a welcome letter or packet from that business?  ...

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