With Millennials marrying in record numbers, “something old” includes more than a handed down wedding dress. Ernest Perry, owner of Perry’s Fine Antique & Estate Jewelry, is reaping huge sales benefits with today’s bridal jewelry customers by establishing his Charlotte-based store as one of North Carolina’s leading antique and estate jewelry stores.
At Ernest’s store antique and estate jewelry accounts for about 70 percent of his inventory. The other 30 percent of his store’s inventory is new production jewelry. With his daughter Hadley working in the family store, her main goal is to incorporate the latest bridal jewelry designs to offer “something new” to marrying couples.