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How to properly light a jewelry store

How to properly light a jewelry store

Basic Terms/Issues for Lighting

Ceiling Height: The height of a store’s ceiling is one of the most important factors that goes into a plan for lighting a jewelry store in such a way that the merchandise looks spectacular. As the source of light moves farther away from the merchandise, the power and intensity of the light diminishes. Stores with higher ceilings (over 9’) face some challenges with lighting. Stores with ceilings that are higher either have to use more lights that are spaced closer together to illuminate a showcase, or bring the light source closer by dropping down a track or using a pendant.

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Learn. Earn. Buy. Spring 2012 Atlanta Jewelry Show brings it all together for retailers

Learn. Earn. Buy. Spring 2012 Atlanta Jewelry Show brings it all together for retailers

(ATLANTA) – Learn everything you can... Buy everything you need... Earn everything you want... Returning to the Cobb Galleria Centre February 25-27, 2012, the Atlanta Je...

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Minnesota’s Stebgo Metals: A greener, integrity-minded family refinery

Minnesota’s Stebgo Metals: A greener, integrity-minded family refinery

With the high price of gold, jewelers want to salvage every speck possible – even the bits that fall into the pile of a carpet or the cracks of a chair. And in South St...

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Jeweler helping female teen chase her racing dreams

Jeweler helping female teen chase her racing dreams

Hickory, NC-based Oz’s Jewelers sponsoring racing phenom Annabeth Barnes

It’s not often a boy gets to learn jewelry repair and automotive care in the same garage, but ...

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LoveCraft – the new face of StarCraft

LoveCraft – the new face of StarCraft

What does a manufacturer do to help their customers sell more? Branding, branding and more branding.

StarCraft is taking their retailers and their business to the next lev...

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Right of the dot: Jewelers embrace a new and distinct home on the Internet

Right of the dot: Jewelers embrace a new and distinct home on the Internet

There’s a new age on the horizon for businesses marketing themselves on the Internet, and jewelers are poised to take advantage.

“Right of the dot” in domain names t...

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Pate-Davis Jewelers Old world elegance meets contemporary country color

Pate-Davis Jewelers Old world elegance meets contemporary country color

“I was on top of the world.” Bill Davis recalls his first sale, an onyx and gold bracelet. His grandparents carefully watched their aspiring 12-year-old protégé cli...

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Schnack’s family business spans 146 years, 6 generations

Schnack’s family business spans 146 years, 6 generations

When Carl R. Carstens joined the family business in 1953 after serving in the Army, he knew he was walking into a family legacy. C.A. Schnack Jewelry Company first appear...

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Pat Cassedy retires from Cas-Ker after 40 years in the business

Pat Cassedy retires from Cas-Ker after 40 years in the business

Pat Cassedy began working at Cas-Ker when he was 16 as a part-time employee. His family owned the wholesale distributor of watch supplies and, as the third generation to ...

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Kameleon Jewelry™ releases newest Look Book

Kameleon Jewelry is starting 2012 with a bang. Their newest Look Book, Volume 11, features...

 

Kovel Jewelry introduces Lady’s Slipper Orchid

The latest Kovel Collection orchid flower design from the hands of Dr. Kovel is the beauti...