(NEW YORK) - Today, just having a regular desktop-based website isn’t enough to capitalize on the huge online base of customers who want the versatility and convenience to browse and shop the web at home, at work and on the go. Searching and browsing the Internet for businesses, products and services through iPhones, BlackBerries, Androids and other SmartPhones has exploded so much the last few years that experts are calling it the future of e-commerce.
The incredible growth of SmartPhones to gain access to the Internet has created an unprecedented new marketing opportunity for jewelry retailers to increase their businesses, reach customers 24/7 and build their brands. Avalon Solution is ready to help jewelers take advantage of this fast-growing phenomenon with its latest in tegrated web services module that provides a Mobile Ready Website for their Avalon Solution online store.
Mobile phone usage for online browsing and shopping is growing at a staggering rate, and recent statistics show that the SmartPhone has become the new computer:
- There are currently 40 million mobile browsers in the United States alone – and according to a 2009 study by comScore, the mobile phone user base is already more than one-third of desktop web users.
- Amazon.com’s worldwide mobile commerce sales in 2009 exceeded $1 billion.
- IT research firm Gartner predicts that mobile browsing will overtake desktop browsing by 2013.
- ABI research forecasts that in 2015, $119 billion worth of goods and services will be purchased via a mobile phone.
With more and more consumers turning to SmartPhones to search for the best deals on products and services, it has become imperative for retailers to have a vital, Mobile Ready Website to reach these consumers and remain competitive. Furthermore, it’s not sufficient to simply create a miniature version of your website for mobile applications. Consumers don’t relate to their mobile phones the same way they relate to their laptop and desktop computers – and accessing desktop websites from a mobile phone can be slow and frustrating, because desktop websites were not designed for SmartPhones. Through Avalon Solution, you can reach and retain these mobile consumers with a state-of-the-art, Mobile Ready Website at very little cost.
Avalon Solution’s Mobile Ready Website allows your customers to search and map your store location, search and browse your products, view promotional and special offers, see your TV commercials and advertisements and contact your store. This will allow you to attract new customers and prospects, connect with existing customers anywhere, promote new products and collections, and remain competitive in the marketplace.
Here’s how Avalon Solution’s new Mobile Ready Website works:
- Current Avalon Solution customers will get a SmartPhone optimized website customized with their choice of 12 color themes.
- Your Mobile Ready Website is programmed to automatically update itself to reflect most changes made to your existing desktop-based website.
- Avalon Solution will put your Mobile Ready Website on your existing website’s sub-domain (www.m.yourdomain.com) and redirect mobile users to your Mobile Ready Website.
- Your Mobile Ready Website will be automatically visible on any SmartPhone 24/7.
- You will get most of the browser-based website content and functionalities on your Mobile Website.
- All Ashi products as well as your uploaded products will be available on your Mobile Website.
- Your customers will be able to search and browse your products on their SmartPhones.
- Ashi products will appear in multiple three-angle views with product details and prices.
- Your customers will be able to sign up for a User Account and create their own personal Wish List.
- Your customers will be able to e-mail products and Wish Lists to their friends and family.
- Your customers will be able to map your store location and contact you.
- Your Mobile Ready Website is configured for multiple SmartPhone platforms including Apple iPhone, Google Android, BlackBerry, Windows Mobile, Symbian and Opera.
“Mobile phones are quickly transforming the way we live, shop and do business,” says Rajeev Pandya, Partner of Avalon Solution. “Having a marketing strategy that reaches out to the huge SmartPhone consumer base to turn them from browsers into buyers is essential for any jewelry retailer to remain competitive in today’s rapidly changing marketplace. Our Mobile Ready Website will help you develop a long-term, 24/7 relationship with your mobile customers, expand your brand name, grow your business and ensure you have a share in this explosive new market.”
Avalon Solution’s Mobile Ready Website with standard plan costs a one-time setup fee of $495 and the advanced plan with customizable options for color themes, home page and about us page costs $695 for current Avalon Solution customers.
Avalon Solution, a leading B2C web services provider to jewelry retailers, offers turnkey e-commerce solutions and other web services in partnership with Ashi, a leading diamond jewelry manufacturer and other leading technology companies. Avalon Solution utilizes the latest developments in technology, jewelry styling and fashion to offer customized, end-to-end e-commerce solutions to help retail jewelers establish and grow their businesses online.
To view Avalon Solution’s demo Mobile Ready Website, please visit www.AshiJewelry.com/Mobile on your mobile SmartPhone.
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