(GREAT FALLS, Vir.) - Adeler Jewelers, exclusive custom design jeweler serving the Washington, DC area since 1975, has completed construction on a new and expanded, two-story luxury showroom in Great Falls, Virginia. This new facility grows their operational and retail space from 1,500 square feet to 6,000 square feet and positions Adeler among the leading multi-generational jewelry houses on the East Coast.
The construction project, which took just over 11 months, features the latest in modern showroom technology and retail display, segmenting the specialty designs into themes by gemstone, color and style. Offices are strategically placed for private design appointments with founder and Master Designer Jorge Adeler. The new second floor showcases the design technology of the future in a custom-built digital design studio where Computer Assisted Design Technology drives the latest in jewelry creation.
“We have been creating unique and exquisite designs for the Washington, DC area for over 35 years and this much-needed expansion will allow us to better transition into the new age of technology while keeping the high-end, old-world craftsmanship we are known for,” said Jorge Adeler, founder and master designer.
In recent months, Adeler’s reach has gone beyond the DC area to become one of the favorite celebrity jewelry choices of Hollywood’s A-list. Custom Adeler pieces are now showing up at every red carpet event such as the Oscars, Emmys and the Golden Globes. Halle Berry, Jennifer Lopez and Sandra Bullock are just a few of the many film and TV stars to wear founder Jorge Adeler’s exquisite custom designs.
“We have been the hidden ‘gem’ of the Washington area for some time, but the secret is definitely out now,” says Wendy Adeler. “Our designs, which tend to feature bold and unique gemstones with a lot of color and texture, have really been embraced by the Hollywood contingent, and that has definitely raised our profile on the West Coast. Now our pieces have been sought out and featured in many national magazines like Redbook, Glamour, People and Vogue, so it’s an exciting time for us.”