The international community of The National Association of Jewelry Appraisers (NAJA) took an exciting leap under the visionary leadership of Gail Brett Levine, Executive Director, to repurpose their home on the Internet, into a world class “go-to” resource center to locate professional gemologist/appraisers.
The new access portal located at www.NAJAappraisers.com will assist the general public and professionals with an easy-to-use tool to find the perfect jewelry appraiser easily and quickly. “Although the website has been redesigned, the most dedicated public relations and marketing push is to notify our public and peers that NAJAappraiser.com is the professional network and access portal for our industry,” said Levine. “Using traditional and non-traditional public relations channels created a buzz around the November 2012 site launch, but the most important tool is ease of access portals with smart phones, iPhone and iPad.”
Smarter, faster and easier site access will assist consumers, as well as members, in finding information on jewelry appraisers in different localities. The mobile enhanced site will serve up instant information on NAJA members, jewelry appraiser’s specialty, location, and contact information, for laser quick communication.
“As a jewelry appraiser, you want to be able to have your prospective client not only find you on the Internet, but also to find out as much information as possible to make the important first contact easy and painless,” said Levine. “We also want to have peers in the industry able to locate their associates and friends at a moment’s notice.”
To introduce the site enhancements NAJA is offering a free digital newsletter to the first ten visitors that give feedback on how the “Find an Appraiser” web visit assisted them in their jewelry appraiser web search.