Featured Articles Prepare for the unexpected at August 11-13 Atlanta Jewelry Show

Prepare for the unexpected at August 11-13 Atlanta Jewelry Show

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(ATLANTA) – Learn something unexpected... Buy something unexpected... Earn something unexpected... Returning to the Cobb Galleria Centre August 11-13, the Atlanta Jewelry Show is filled with unexpected opportunities to help jewelers boost 3rd and 4th quarter sales. From a special hands-on Gemworld International Workshop and the GIA Diamond Grading Lab Class, to diamond grading services on the show floor and expanded educational opportunities, networking events and product resources, the August edition will give retailers the tools they need to unleash their true profit potential.

SJTA-booth-July“Our August show message, ‘Prepare for the Unexpected,’ hints at the wonderful opportunities we have in store for attending retailers,” says Carol Young, executive director, Southern Jewelry Travelers Association (SJTA), producers and managers of the Atlanta Jewelry Show. “Not only will they find more innovative designs and new exhibiting companies, they’ll also uncover unexpected business growth opportunities during SJTA U seminars covering today’s hottest topics, including Pinterest and social media, the use of contemporary metals, understanding today’s bridal couples - courtesy of The Knot - as well as methods of fine-tuning sales skills. Combine all of this with an environment that rewards retailers for their loyalty and on-site order-writing and it’s easy to see that the Atlanta Jewelry Show promises unexpected returns for retailers.”

August 2012 highlights

Sleek, Modern Ambiance - The Atlanta Jewelry Show’s new floor design showcases the vast and versatile selection in a whole new light. Jewelers are invited to stroll among the chic, contemporary Promenade booths, explore cutting edge styles in the popular Point of View: Designer Gallery, and reboot and refresh at Market Place, the show floor buyers’ lounge.

GIA Diamond Grading Lab Class - Tuesday, August 7 - Saturday, August 11, 9am - 5pm - SJTA is pleased to offer the GIA Diamond Grading Lab in conjunction with the August Show. Through a unique combination of hands-on training, one-on-one coaching and integrated multi-media presentations, participants will: learn to grade diamonds consistently and accurately using a modern gem microscope and jeweler’s loupe; become proficient in the GIA Diamond Grading System; discover time-saving shortcuts to determine a variety of grading factors; learn to read a GIA Laboratory Diamond Grading Report; practice grading techniques of diamonds that were carefully selected in the GIA laboratory, and much more. The price is $1750. Space is extremely limited. To receive more information and pre-register, contact SJTA: Judy Lince – 800-241-0339, 404-634-3434 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Gemworld International Hands-on Workshop: Corundum Treatments and Pricing - Heating and other methods used to enhance the appearance of corundum are having a profound effect on the market today. The sale of treated corundum has dramatically increased the supply of products sold as ruby and sapphire. SJTA is proud to partner once again with Gemworld International, Inc. to bring this important workshop back to the Atlanta Jewelry Show on Monday, August 13 from 9am - 4pm. Gemworld International has designed this special workshop to reconcile the pricing of rubies and sapphires by specific treatment type. Participants will examine a variety of natural and treated rubies and sapphires followed by a presentation concerning pricing considerations led by Dr. Cigdem Lule, FGA, GG, & Stuart M. Robertson, GG (GIA), Research Director, the GemGuide. The price is $395 and space at this program is also limited due to the one-on-one training involved. To register or receive more information, contact Gemworld International: Dr. Cigdem Lule at 847-657-0555, ext. 207 or e-mail at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

PGS Laboratory to Offer On-site Grading Services - Bring your loose stones! Just one more unexpected benefit of attending the Atlanta Jewelry Show, PGS Laboratory will offer a variety of services throughout the show in booth 1603. Among them - Diamond Grading Services on loose stones, including the 4 Cs and color origin determination (natural fancy color vs. treated color); Gem Identification Services, including country of origin and identification of color gemstones – either verbal or written with full disclosure of treatments/enhancements; Carte Blue Appraisal Services, including mounted jewelry insurance replacement valuation. Jewelers are encouraged to bring their loose stones to take advantage of this convenient, cost-effective on-site show service.

Jewelry on the Catwalk Fashion Show: Saturday, August 11 - Get a sneak peek at some of the hottest new designs that will be featured on the show floor as SJTA kicks off opening day in style. Prepare to be inspired and delighted as Atlanta Jewelry Show models showcase the latest “it” designs and pieces from exhibitors during this high energy fashion show! The program begins at 9:30 am at the Registration Concourse.

SJTA-gala-JulyDaily Complimentary Buyer Breakfast - Buyers can gear up for a busy buying day by enjoying a light continental breakfast served in the registration concourse area.

New Exhibitor Meet & Greet - Sunday, August 12, 9:30am - Show attendees can meet the Atlanta Jewelry Show’s newest members and learn about their products at the New Exhibitor Meet & Greet during Sunday’s complimentary buyer breakfast. Attendees will see and hear first-hand what’s new at the show to ensure that they are their area’s first to get the newest, best-selling products into their store cases.

SJTA Rewards Help Buyers Rack Up Reward Points on Every Order Written at Show - Buyers can earn valuable SJTA Reward points for simply placing orders for their best-sellers, required stock items, and other store necessities during the August Atlanta Show, and then redeem them for hotel and travel packages, electronics, personal accessories, home goods and more. At any time during the event, buyers need only bring copies of orders placed during the show to the SJTA Rewards desk where the representative will deposit the corresponding Rewards points to their Rewards account. After the show, retailers can visit the program’s online catalog to see the all the items they can order.

Atlanta’s Elite Buyers’ Club - Retailers who have earned 15,000 SJTA Reward points or more at any one of the past three shows are automatically enrolled in the Elite Buyers Club - the exclusive club of Atlanta VIP buyers. As a member, they receive special badges signifying VIP Status; access to an exclusive registration counter just for Club Elite Members; and entry into the exclusive, member-only Club Elite lounge. To find out if they qualify for membership, buyers should contact Judy Lince at SJTA: 800-241-0399 or e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Unexpectedly Low Travel Rates - SJTA has arranged for deep discounts at area hotels, which can be obtained by calling the Show’s host hotels directly or via the show website. Attendees can find the list and direct links to the hotels, rates and group codes to reference for discounts on the Atlanta Jewelry show website – www.atlantajewelryshow.com. When calling, attendees should tell the reservations representative that they’re attending the SJTA Atlanta Jewelry Show to take advantage of the special show rates.

Caribbean Cool Gala, Sunday, August 12, Renaissance Waverly Hotel - Let’s get together... Kick back, relax and dance to easy reggae riffs and cool calypso beats while enjoying a taste of the tropics on Sunday, August 12 from 6-8pm in the Renaissance Waverly Ballroom. Chill with cool umbrella drinks and sample tasty Caribbean delights as the Atlanta Jewelry Show gala transports you to an island state of mind.

Show Quick Facts

When: Saturday, August 11 – Monday, August 13, 2012

Where: Cobb Galleria Centre, Two Galleria Parkway, Atlanta, GA 30339

Hours: 10am - 6pm, Saturday & Sunday, August 11-12 ; 10am - 3pm, Monday, August 13, 2012

Information: 800-241-0399, 404-634-3434 or www.atlantajewelryshow.com

 
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