Simon Golub and Sons (SGS) is a multi-generational legacy. Founded in 1922, the leading jewelry manufacturer and supplier has prevailed through the Great Depression, World War II, national calamities and economic crises, reinventing itself time after time to adapt and thrive.
One thing, however, that has never changed is Simon Golub’s commitment to the belief that trust, quality, service and innovation are the cornerstones for building and maintaining a long-lasting and profitable business.
The company’s founder, Simon Golub, began alone as a loose diamond dealer selling to retail stores in Seattle. By setting high standards for ethics and service, Simon gradually built the business while acquiring a long-term and loyal customer base. Today, the company has many second- and third-generation customers.
Stan Golub, Simon’s son, joined the firm after being discharged from the Army in 1946. Simon had already expanded the product selection to include finished jewelry, and Stan quickly strengthened the company’s presence in the Northwest by adding other products sold in jewelry stores at that time. In 1968, SGS acquired the relatively unknown Seiko franchise for the Northwest and Northern California. With the other regional distributors, SGS helped build Seiko into the No. 1 watch line in the country.
In 1971, Stan Golub’s son-in-law, Andy Harris, joined the firm and in 1984 became the third president in the company’s history. SGS acquired the Disney Watch franchise and also built a modern jewelry factory in Seattle for future expansion. Through the late ’80s and early ’90s, the SGS customer base was extended, first to the western third of the United States and by 1991 to the entire country, serviced by 18 salespeople led by Bob Hewett, senior vice president of sales and two other sales VPs.
A New Era for SGS
With no fourth generation to enter the business, SGS was acquired in 2007 by an existing overseas strategic partner, Shrenuj & Co. Ltd., a large vertically integrated diamond sightholder and finished jewelry manufacturer based in India with 15 offices throughout the world.
Since 1906, Shrenuj & Co, Ltd., has prospered through four generations, each bringing new energy and guiding the business to greater success. Its customer base is strong and loyal, with each relationship built on creating mutual value.
Today, Simon Golub is run by co-CEOs, Nihar Parikh and Dennis Reed. They continue to maintain a commitment to their three corporate core values: heritage, innovation and passion, while reinventing their business model to ensure ongoing success.
“Simon Golub has adapted to market changes and market response,” says Parag Desai, vice president for merchandising & marketing. “Our product is placed all across the country, and all of it is supported with our website, marketing, advertising, video and brochure programs. These programs are extensively supported through our marketing teams.”
The company has two U.S. offices: one in Seattle and one in New York to serve the jewelry trade throughout the country. Simon Golub anchor brands for the independent jeweler are:
- Caro 74 Bridal Collection, the only branded bridal line in the United States with a patented 74 faceted-cut diamond as small as 0.01 carat, resulting in an extremely brilliant bridal collection. The line offers “sheer radiance in every setting,” the company says, “outshining typical 58-facet diamonds.”
- Valina Bridal Collection, whose styles span a variety of genres including hand-engraved, contemporary, classic and artistic collections. It also includes a uniquely packaged bridal alloy program. The fashion line is targeted to younger consumers and offers “the look of designer engagement rings without having to pay the designer price.”
- Colore | SG, a hot-selling sterling silver and 18-karat gold premium gemstone jewelry collection representing the richest colors in the purest stones from around the world. It was voted one of the top-selling color stone brands in the United States and recently has been expanded to include new design elements in sterling and 18-karat diamond jewelry. Parag notes that this is a designer line, targeted to a younger audience, ages 18-35.
- SG Collection, the most comprehensive collection of quality diamond essentials, technologically advanced and patented invisible set solutions and trend-setting fashion.
Under the Shrenuj U.S.A. (SUSA) division also headed by President Dennis Reed and CEO Nihar Parikh, the company offers another method of distribution to serve the independent jeweler and others. This division focuses on closeouts, distributed by a specialized sales team headquartered in New York, and Specialized Jewelry Collections. Shrenuj prides itself on presenting innovative merchandising and marketing solutions with emphasis on perceived value sold exclusively through national retail jewelers, guild jewelers and department stores.
With a foundation nearly 100 years old and rock-solid in its commitment to innovation, reliability and consistency - along with a proven ability to adapt to industry changes that inevitably will come - Simon Golub is poised to grow even stronger during its second century of service to jewelers across the country.
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