Featured Articles Order writing, out of territory attendance increases highlight Atlanta Jewelry Show

Order writing, out of territory attendance increases highlight Atlanta Jewelry Show

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(ATLANTA) - Tracking evenly with the August 2008 edition, the final attendance numbers at the August 8-10, 2009 Atlanta Jewelry Show was not the big news. Rather, it was reports of steady order-writing and growing retail attendance from outside the Show's traditional region that had exhibitors talking in the aisles at the Cobb Galleria Centre during the three-day show.

"We're continually launching new programs and promotions to maintain and grow our buyer base, and it's rewarding to see these efforts generating results," said Carol Young, executive director, Southern Jewelry Travelers Association (SJTA), producers of the semi-annual Atlanta Jewelry Show. "We were absolutely delighted with the feedback we were getting from exhibitors about the amount of business they were writing at the Show. In addition to seeing their regular customers, they also were pleasantly surprised to see new customers from states such as Texas, Massachusetts, and Pennsylvania as well as other regions outside of our typical southeastern area. Many of these new buyers said that they were drawn to the show's cost-effective, convenient features and our southern hospitality."

SJTA-Nyguen-Oct
(l-r) Nina Nguyen and Nicole Erickson of new exhibitor Nina Nguyen Designs were very pleased with the
results from their first Atlanta Jewelry Show. "We've established some awesome new accounts and
relationships, and the friendly atmosphere can't be beat," said Nguyen.

"What I like most about the show is the southern hospitality while shopping for beautiful merchandise," said buyer Darren Eastwood, Professional Jewelers, West Palm Beach, FL.
"The August 2009 Show has definitely been worth while," adds Nancy-Noel May, Spectrum Art & Jewelry. "Especially with the great, easy-to-work venue."

Exhibitors in all locations on the show floor had positive comments to share. "This has been a fantastic first show for us, especially being located in the Point of View Gallery. We've established some awesome new accounts and relationships, and the friendly atmosphere can't be beat," said Nina Nguyen, Nina Nguyen Designs.

"The August Show has been very productive," added Bob Cox, Stuller, Inc. "People are here to buy and traffic is trending forward."

SJTA-opening-Oct-
A large group of buyers anxiously await the opening of
the buying floor on Sunday morning at the Atlanta Jewelry Show.


"The response has been great for our first show," noted Debbie Brooks, Debbie Brooks/Metropolitan. "We've launched new products here and have reached new accounts in a new territory - exposing us to a whole new audience."

In terms of marketing and promotions, SJTA complemented the Show's product selection with popular features like the "Tanks on Us" program that rewards retailers who pre-register and attend with a gas card. The SJTA Rewards program also continues to attract new participants who enjoy earning SJTA Reward points on every order placed at the Show that can, in turn, be redeemed for products ranging from electronics to housewares, travel packages, music and much more.

A full-scale educational program also drew retailers looking for tips and strategies to help them stay strong in today's economic climate. From social media and visual display to hiring, training and customer service, the August program line-up had something for everyone. Headlining the schedule, the special Ritz - Carlton Leadership Center program, "Radar On - Antenna Up... Fulfilling Customers' Unexpressed Wishes," was led by Jeff Hargett, corporate director, Learning & Content Delivery, who talked about the subtle nuances of delivering excellent customer service in a consistent manner.

SJTA-gala-group-Oct
The Atlanta Jewelry Show is renowned for southern hospitality, good business, good friends and good times.
(L-R) Steve Wright, Southern Jewelers, Sanford, NC, Ashley Green, Greens Jewelers, Inc., Roxboro, NC,
Lora Wright, Southern Jewelers, Carol Young, SJTA Executive Director, Jane Spencer, South Carolina Jewelers Association,
Suzi Bevacqua, North Carolina Jewelers Association, Libby Brown, SJTA Asst. Executive Director.

 

"The Ritz Carlton seminar was fabulous," said Chris Snowden, Snowden's Jewelers, Wilmington, NC. "We'll definitely incorporate some of the customer service ideas from the seminar into our business."

Buyers and exhibitors also had the chance to send summer off in style at the popular SJTA Buyer Gala. The festive gathering celebrated everything everyone loves about summer - umbrella drinks, barbecues, sun, seashells, sand, good times, good friends, beach music, surfing, sailing and more. Designed to fill everyone's "sales" and spirits with the very best that summer has to offer, the evening provided the ideal way for everyone to relax and unwind after a full day at the show.

SJTA-Dr.-J-Oct
Bob Jay (r), representing Jules Jurgensen, was pleased with the number of new
accounts they opened at the Atlanta Jewelry Show.

 

The next Atlanta Jewelry Show will be held March 6-8, 2010. In addition, in an effort to create year-end sales, cash management and business-building opportunities for jewelers and vendors, SJTA will launch the InTimeTM Jewelry Show October 17-18, 2009. Set to debut with 200 exhibiting companies at the Cobb Galleria Centre in Atlanta, GA, the new, late season exhibition will bring together a tremendous selection of fine jewelry - perfectly timed for retailers just as they need it. Merchandise will be available for order writing, quick shipment, and for immediate delivery to the trade during the 2-day event.

Headquartered in Atlanta, GA, the Southern Jewelry Travelers Association is the nation's oldest association for independent jewelry representatives and the official sponsor and producer of the Atlanta Jewelry Show. For more information, write to SJTA at 4 Executive Park Drive, Suite 1202, Atlanta, GA 30329, phone 800-241-0399 or 404-634-3434, fax 404-634-4663, e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it or visit www.atlantajewelryshow.com.

 
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