Programs tap into color/design trends, social media, & other key topics
All programs are free to attending retailers. Advance registration is recommended for the Lunch & Learn programs. To pre-register for these and other programs, retailers can register on line at www.atlantajewelryshow.com or call 800-241-0399 or 404-634-3434. Programs include:
Saturday, August 7
What’s Hot Now? A Designer’s Perspective - Speaker: Mia Katrin, Jewelry Designer, President of Jewel Couture, LLC and columnist for Southern Jewelry News - 9:30 – 10:30 am, Room 104
Want to know what jewelry-design insiders are forecasting the next “it” trends to be? Join Mia Katrin as she guides you through a preview of the newest styles, colors, and metals, as well as the hottest jewelry trends that will be in vogue for the coming season. Presented directly from the perspective of a designer whose creations are worn by A-list
Estate & Antique Jewelry: Periods, Styles & What To Look For When Buying - Speaker: Ed Lewande, Director of Jewelry Camp™, GG, ASA, AAA, and professional, independent appraiser of fine and antique jewelry -10:45 – 11:45 am, Room 103
This talk is an introduction to something most jewelers are already doing - buying gold and expanding on it. This program will provide an overview of who, what and how - from relationships with antique and estate dealers, to limiting your cash outlay; highlight ways to see if this type of jewelry will work in your market with very little or no cash outlay.
LUNCH & LEARN
Twitter Glitter & Facebook Fabulous -
You understand the how-to’s of Twitter and Facebook, but are you still confused about how to successfully integrate them into your current or future marketing? How to put them to use in the real world? This seminar will demonstrate how to incorporate the principles of social media into your advertising and store promotions to generate online interaction and dialogue about your store. Learn how to get the most out of social media and understand why it’s become the new “tool” for effective business marketing and sales.
Opal: The Magical Gem - Speaker: Frank Farnsworth, RS,
Opals are magic! Join Frank Farnsworth as he shares his zeal for and extensive knowledge of his favorite colored gemstone. You’ll learn about the lore and mystery of the opal, and discuss how to share these “Rainbows from Heaven” so that you can create a passion for this phenomenal gemstone with your clients.
Enhancing the Customer Experience Through the Power of Scent - Speaker: Gino Biondi, Chief Marketing Officer, Scent Air - 1:45 – 2:45 pm, Room 103
Today’s most innovative businesses are marketing to customers on an emotional level by incorporating smell, the strongest of the five human senses, into promotional campaigns. When aroma is added to a retail environment, research shows it improves a customer’s perception of the setting and products – enticing them to revisit the store to make a purchase. Join Gino Biondi of Scent Air – the global leader in commercial fragrancing – to learn what scent can do to create a unique customer experience.
Facebook - New School Marketing for the New Millennium: How to Get Started Today - Speaker: Lynn Switanowski-Barrett, President/Founder, Creative Business Consulting Group - 3:00 – 4:15 pm, Room 104
More than 400 million* people and 300,000 small businesses have Facebook pages that allow them to find, communicate with and develop profitable relationships with customers. Are you on Facebook to interact with them? Learn what elements make up an engaging Facebook Fan Page and what strategy you should employ to keep your page on the top of everyone’s daily news feed. *As of January 2010
Sunday, August 8
Keynote Address: Color Trends: The Catalysts That Spark the Sale - Speaker: Lee Eiseman, Eiseman Center for Color Information and Training, author and Executive Director of the Pantone Color Institute - 9:00 - 10:30 am, Room 103
Have you heard a customer say, “I love the purple-blue in this tanzanite ring,” or “Green emeralds don’t do anything for me?” Color is the first thing a consumer considers when making a purchase. In today’s challenging marketplace, the right color has the unique ability to attract and engage the eye, stimulate or relax our senses, enhance presentation or environment, and entice the consumer. Join Color Specialist Lee Eiseman, often referred to as “
Lighting Your Path to Sales and Profit - Speaker: Darrin Davis, Eastern Lighting - 10:45 - 11:45 am, Room 104
This hands-on session gives you the opportunity to view lighting through your customer’s eyes. We will review the types of lighting available and demonstrate how each shows color and products differently. Learn how lighting affects your overhead and how you can incorporate light sources in your store.
LUNCH & LEARN
The Essentials of Marketing – From Plan to Action - Speaker: David Peters, Director of Education and Member Services, Jewelers of
Marketing is the single most important function you’ll ever undertake. Now - more than ever - it is an imperative. It touches every aspect of your business operation and it is the most powerful thing you can do to ensure a profitable business. This seminar will introduce you to the key principles of marketing. You’ll learn how to develop a simple but effective marketing plan that will act as a framework and foundation for all your branding, advertising and promotional efforts.
Antique and Estate Jewelry: A New Profit Center For the Modern Jeweler - Speaker: Ed Lewande, director, Jewelry Camp™, GG, ASA, AAA, and professional, independent appraiser of fine and antique jewelry - 1:45 – 2:45 pm, Room 104
Buying gold over the counter is common place today. But what about that antique brooch that walks in or the gold bracelet that great, great grandmother had? In this program you’ll receive an overview of periods and styles, learn what you should look for, how to set up working models, research for pricing, and how to resell it back into your store or trade in the antique and estate dealers market.
New Tactics, New Tools: Retail Marketing in 2010 and Beyond—Blogging Your Way to Retail Sales Today - Speaker: Lynn Switanowski-Barrett, President & Founder of Creative Business Consulting Group - 3:00 – 4:00 pm, Room 103
Consumers today are increasingly finding information about brands on the Internet. In 2008, 346 million people were reading blogs for information and education about products and services offered. Learn how to give your brand a voice through blogging; how to start a blog with free, easy-to-use tools; how to create effective blogging strategies and policies for your business; hear case studies of successful retailers and brands using effective blogging; and learn next generation blogging techniques that your business can utilize today.
NOTE: Seminar room locations are subject to change. Please refer to on site show information for the most up-to-date locations.