Featured Articles JCK Events deliver 20% increase in buyer attendance

JCK Events deliver 20% increase in buyer attendance

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(LAS VEGAS) - JCK Events, comprising Luxury by JCK, Swiss Watch by JCK and JCK Las Vegas, and representing the entire jewelry market, finished strong with a 20 percent increase in retailer buying attendance. This has excited suppliers and industry associations who have already committed their support and business for JCK 2011 and its new home at the Mandalay Bay complex.

In addition to the consistent 20,000 retailers who attend JCK, over 600 VIP retail stores were on the show floor. The VIP Buying Program offers an efficient buying experience with amenities such as lounges, business services, networking and merchandising credits.

International participation also increased (by 23 percent) with the largest concentration from India, Russia, Canada, UK, Mexico, and South America.

Input from JCK Retailer Advisory Boards, in-store visits, surveys and feedback, enabled JCK to design the 2010 floor plan with a focus on retailers’ needs. The redesign continues through 2011 thus creating a dynamic purchasing experience.

“We are expanding and investing in the already robust hosted buyer program for 2011 to ensure that retailers stay and find everything they need at the Mandalay Bay/Four Seasons complex,” said Yancy Weinrich, Industry Vice President, JCK Events. “We heard from retailers and industry associations that the Mandalay Bay special event - the JCK Welcome Reception, ‘JCK Rocks the Beach’ - was by far the best event ever.”

 

Vegas-Pandora-July
A nice crowd of buyers could always be found at the Pandora booth at the JCK Las Vegas Show. Pandora and thousands of other exhibtors enjoyed brisk business, a result of the 20% increase in buyer attendance.

“All of our appointments were filled,” said Ed Werner, from William Levine, a Luxury by JCK first time exhibitor. “We were able to see many new customers who had heard about us from attending and through word-of-mouth buzz from our existing customers. We are pleased to join the industry at next year’s event.”

Swiss Watch by JCK offered an exciting line-up of fine watch brands including Bedat & Co., Bulgari, Carl Bucherer, Chopard, Harry Winston, Hermes, Raymond Weil, Tag Heuer and Versace, and buying was brisk on the show floor. For 2011, 95 percent of the current Swiss Watch by JCK brands will join JCK in 2011 with more to follow in the weeks to come.

“We are seeing customers and doing business with new accounts,” said David Abuloff from Jewels by Star. “We like the intimate environment where we can present our collections, discuss new lines, learn more about our customers’ businesses and share information about ours.”

“JCK offers the best and widest selection of merchandise anywhere,” said Elizabeth Pettus, owner, Things Finer, Santa Fe, NM. “We grow our supplier relationships year-on-year which enables us to maintain the highest and best quality merchandise for our customers. We expressively come to JCK to build those relationships so we can grow our business with the best and widest selection of inventory.”

The re-launched and re-imagined JCK Magazine made its debut at this year’s event to great fanfare. Returning publisher, Mark Smelzer, said he is energized by the redesign and is eager to continue working to strengthen the magazine and ultimately in fortifying the JCK brand.

The JCK Events management team, Dave Bonaparte, Yancy Weinrich and John Tierney, together, have over 30 years industry experience and have guided the events’ success. Recently, two professionals have joined the JCK team - Nancy Robey and Lars Parker-Myers will work with JCK Events’ customers to provide the highest level of customer service and to enhance their marketing presence at the events.

“I am a first time JCK Design Center exhibitor and had a great location,” said Jane Basch of Jane Basch/Basch & Co. “I have been branding my company for the past two years but nothing has worked as effectively as exhibiting in the JCK Design Center, advertising in the many marketing vehicles such as the JCK Show Guide, and participating in the Design Center Fashion Show. As a result, I opened 18 new accounts and did more business in two days at JCK than I have in the past two years.”

 

Vegas-JFC-July
The Jewelers for Children Facets of Hope dinner was held Sunday June 6 at the JCK Las Vegas Show. JFC has raised over $35 million to help children in need.

JCK industry support extends beyond the exhibiting companies. JCK Events hosts many influential and community-focused charitable events that drive the industry’s conscience and support the work of these associations. These include: Le Vian’s Red Carpet Revue, which makes a donation in attending companies’ names for Jewelers for Children, the Jewelers for Children “Facets of Hope” event, Jewelers That Care event, The Diamond Empowerment Fund, Womens Jewelry Association (WJA), GIA Career Fair, Diamond Council of America, Jewelers Security Alliance, Thai Gem and Jewelry Traders Association, Jewelers Vigilance Committee, Canadian Jewellers Association, Jewelers of America, and International Colored Gemstone Association.

For over 12 years, The JCK Jewelry Industry Fund has provided funding and grants to aid, assist and improve the jewelry industry with more than $5 million awarded since its inception in 1998.

In 2011 JCK celebrates 20 years of service to the jewelry industry with the move to Mandalay Bay. The new dates are: Luxury by JCK, May 31-June 2; Swiss Watch by JCK, June 2-6; JCK June 3-6.

The 2011 JCK at Mandalay Bay event exhibit space is completely sold out. All signs point to a successful 2011. Early retailer registration and hotel booking commitments are already soaring. Retailer association support comes from these state associations: Alabama, Arkansas, Georgia, Minnesota, Iowa, North Dakota, New York, North Carolina, South Carolina, Nebraska, Kansas, Missouri, and Oklahoma and more. Key support for the retailer-focused move to Mandalay Bay has already come from the domestic and international jewelry community including the Hong Kong Jewelry Manufacturers Association, American Gem Trade Association, Luxury, Plumb Club, Prestige Promenade, Swiss Watch, Vicenza Oro Italian Pavilion, American Gem Society, and Gem & Jewellery Export Promotion Council.

For more information on any of the JCK Events please visit www.jckshows.com or call 800-257-3626.

 
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