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Featured Articles

New looks, business, resources, talents abound at Spring Atlanta Jewelry Show

(ATLANTA) - The new hall layout set the stage for a fresh new approach to the Atlanta Jewelry Show for buyers and exhibitors alike.  From exhibitor reports of new business to positive buyer feedback on new product resources and new sales ideas generated from seminars and events, to the new talents that emerged during the SCAD Student and Torch Awards Independent Jeweler Design Competitions, ‘new’ was indeed the focus for the February 25-27, 2012 edition at the Cobb Galleria Centre.


Extensive planning, attention to detail make Vaughan’s Jewelers’ move a big success

(WILSON, N.C.) - Years ago the owners of Vaughan’s Jewelers knew they needed more space. In the Spring of 2011, when an ideal location became available, the Vaughan family decided to move their 62 year old jewelry store. Renovations on the new location were completed in September of the same year in the Shoppes at Brentwood, in Wilson, NC. The Vaughan’s chose to repurpose and refurbish many things, incorporate new pieces, make their customers feel comfortable, and preserve some traditions in the process.

Gold isn’t all that glitters: Metal Marketplace reinvents itself with shift to silver

When gold soared to unreachable levels for the average buyer, Metal Marketplace International knew there was just one thing to do: transform.

In a massive reversal, the Philadelphia precious metals supplier turned its ratio from 90 percent gold/10 percent silver to 90 percent silver/10 percent gold. The strategy paid off for a family company that is proud to cater to the masses, as it has from the beginning.

Big Jewelers on Campus

A fun kids’ playroom and giving away Pez candy dispensers makes a good first impression, but courting potential customers as young adults makes a lasting one. With marriages projected to rise significantly in 2016, retailers are marketing more to college students to garner greater shares of the growing bridal market.

The industry bids farewell to Buddy Frazier

Retailers and long-time industry veterans continue to mourn the loss of independent sales rep Buddy Frazier. The 30 year veteran lost his fight to oral cancer in December 2011 at the young age of 61 after battling hard for more than a year. Regardless of the severity of his treatment, his friends and colleagues still remember his upbeat, optimistic attitude regardless of his physical condition.

Danny Clark - Jeweler, Jester, cow bladder banger

For more than a decade I’ve written for Southern Jewelry News and I love my job! I love telling the stories of people who’ve made a way for themselves and their families by choosing the jewelry industry as their career. I’ve spoken with 2nd, 3rd and even 4th generation families who’ve passed down their businesses leaving a legacy that their great grandchildren can call their own. I’ve covered people who give more back to their communities and to the industry than they do to themselves and I’m continually surprised by the amazing people I meet.

How to properly light a jewelry store

Basic Terms/Issues for Lighting

Ceiling Height: The height of a store’s ceiling is one of the most important factors that goes into a plan for lighting a jewelry store in such a way that the merchandise looks spectacular. As the source of light moves farther away from the merchandise, the power and intensity of the light diminishes. Stores with higher ceilings (over 9’) face some challenges with lighting. Stores with ceilings that are higher either have to use more lights that are spaced closer together to illuminate a showcase, or bring the light source closer by dropping down a track or using a pendant.

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