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How to properly light a jewelry store

Basic Terms/Issues for Lighting

Ceiling Height: The height of a store’s ceiling is one of the most important factors that goes into a plan for lighting a jewelry store in such a way that the merchandise looks spectacular. As the source of light moves farther away from the merchandise, the power and intensity of the light diminishes. Stores with higher ceilings (over 9’) face some challenges with lighting. Stores with ceilings that are higher either have to use more lights that are spaced closer together to illuminate a showcase, or bring the light source closer by dropping down a track or using a pendant.

Learn. Earn. Buy. Spring 2012 Atlanta Jewelry Show brings it all together for retailers

(ATLANTA) – Learn everything you can... Buy everything you need... Earn everything you want... Returning to the Cobb Galleria Centre February 25-27, 2012, the Atlanta Jewelry Show brings together everything retailers need to maximize annual sales. With a new, modern look for the show floor, second annual Torch Awards Competition, special hands-on Gemworld International Workshop, GIA Pearl Grading Lab class, Jewelry Fashion Show and other new initiatives joining the show’s expanding line-up, retailers will have more to explore than ever before.

Jeweler helping female teen chase her racing dreams

Hickory, NC-based Oz’s Jewelers sponsoring racing phenom Annabeth Barnes

It’s not often a boy gets to learn jewelry repair and automotive care in the same garage, but Oz Hefner did. Growing up in Hickory, NC guaranteed him exposure to racing, but when the father of a good friend showed him automotive repair in the same garage where he taught Hefner how to size a ring, the high school boy was hooked. His love for cars and a desire to work with his hands came together in a life-changing way and, today, Hefner proudly operates Oz’s Jewelers, an almost 30 year old retail jewelry business.

LoveCraft – the new face of StarCraft

What does a manufacturer do to help their customers sell more? Branding, branding and more branding.

StarCraft is taking their retailers and their business to the next level by introducing the LoveCraft jewelry line. The LoveCraft brand will become the new face of this 30 year old manufacturer in order to offer retailers a brand that not only resonates with their consumer, but also offers value and immediate emotional recognition.

Right of the dot: Jewelers embrace a new and distinct home on the Internet

There’s a new age on the horizon for businesses marketing themselves on the Internet, and jewelers are poised to take advantage.

“Right of the dot” in domain names traditionally has been .com, .net, .org and country codes such as .us for the United States. But coming soon, all of that will change after ICANN, the Internet Corporation for Assigned Names and Numbers, decided to expand the extensions to an unlimited number of more creative and industry-specific extensions  – including “.jewelers.”

Pate-Davis Jewelers Old world elegance meets contemporary country color

“I was on top of the world.” Bill Davis recalls his first sale, an onyx and gold bracelet. His grandparents carefully watched their aspiring 12-year-old protégé clinch the deal at Pate Jewelers in McKenzie, TN. “The customer entered, a large fellow, dressed unassumingly in overalls and a flannel shirt. He needed the gift for his daughter.” It was the start of an illustrious career.

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