Independent retailers have come a long way when it comes to marketing their businesses. Years ago, very few had a marketing budget or a marketing plan. But today most retailers realize the critical nature of keeping their company name out there.
Still, many independent retailers view marketing in a traditional way; flyers, posters, direct mail pieces. In today’s market those tools are cumbersome, costly and typically generate less than a five percent response. In a day when retailers have to work harder for a sale that is typically worth less than it was a year ago, smart marketing can take the financial burden off the back of the owner.