Featured Articles

Featured Articles

Marketing outside the box

Marketing outside the box

Independent retailers have come a long way when it comes to marketing their businesses. Years ago, very few had a marketing budget or a marketing plan. But today most retailers realize the critical nature of keeping their company name out there.

Still, many independent retailers view marketing in a traditional way; flyers, posters, direct mail pieces. In today’s market those tools are cumbersome, costly and typically generate less than a five percent response. In a day when retailers have to work harder for a sale that is typically worth less than it was a year ago, smart marketing can take the financial burden off the back of the owner.

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At 85, N.C. jeweler keeps mixing business with plenty of pleasure

At 85, N.C. jeweler keeps mixing business with plenty of pleasure

A long time ago, Bill Griffith learned the secret to success was simple: Have fun with it.

And so he has, stirring up excitement with eagerly anticipated promotions at his...

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New software gives Kevin Seele “The Edge”

New software gives Kevin Seele “The Edge”

One of the most important choices independent jewelers make today is which automated software to use to run their business.

Kevin Seele certainly knows how to keep a jewel...

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To Bee or not to Bee?

To Bee or not to Bee?

Former Secretary of State Albright’s “Pin Diplomacy”

When Madeleine Albright, the former US Secretary of State, donned a wasp pin before an important meeting with Pale...

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The Gem Gallery - starting a good habit

The Gem Gallery - starting a good habit

Sherry Frantz began her retail jewelry business years ago when she rented some space in a boutique. Her fledgling business was directed toward women shoppers and self pur...

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StarCraft introduces Guy Harvey signature line

StarCraft introduces Guy Harvey signature lineIn one of the smarter business deals of 2009 StarCraft has secured the exclusive rights to produce a licensed Guy Harvey line of jewelry. As an industry leader in the man...
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Buddy’s Big Give

Buddy’s Big GiveYou may not know Buddy or his jewelry stores in North Carolina but one thing's for sure, you can't miss his car. With big diamond magnets strewn all over it, along with t...
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Hearne’s Fine Jewelry sports a new location and thriving second generation

Hearne’s Fine Jewelry sports a new location and thriving second generationIn the small, sleepy seaside town of New Bern, North Carolina lives a ‘gem' of a jewelry store. With 4400 square feet of store, more ‘bling' that you can blink an eye...
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Order writing, out of territory attendance increases highlight Atlanta Jewelry Show

Order writing, out of territory attendance increases highlight Atlanta Jewelry Show(ATLANTA) - Tracking evenly with the August 2008 edition, the final attendance numbers at the August 8-10, 2009 Atlanta Jewelry Show was not the big news. Rather, it was ...
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Gemvision releases Matrix Version 8

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Synchrony Financial introduces new brand

New name, well-known financing solutions Known in the jewelry industry as a leading pr...

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