Q: How do you manage your store’s social media?
“We’ve been managing social media in-house for many years. When the person that used to do our advertising went on maternity leave, she asked if she could manage our social media platforms part time. We were open to that proposal and quickly found out it was working well for us. The main reason, she gets us. She understands what we’re trying to do and what we’re all about. Also, it’s [social media] never about hard selling, but more about content that is conversational and fun. We upload product shots, but also content that shows our Facebook and social media followers’ content that allows them to better understand the store and the staff. A favorite series of postings on Facebook was a profile image of staff members with a caption that detailed favorite pieces of jewelry in the store, along with some work experience and personal information. Also, real success is measured by those that follow our store’s social media platforms. On Facebook, since June 2015 we expanded our fan base from 4,000 to 6,700. And, our social media manager is always curious about how these platforms are constantly changing, allowing us to keep content fresh and interesting.”