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Last updateWed, 29 Jul 2015 8pm

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Amipi takes business by the horns in offering retailers quality diamonds and straightforward value

Amipi gives no bull; Amipi accepts no bull. And that’s no bull.

Sign on to the diamond supplier’s website, and a big, bold bull looks you in the eye. It’s part of the culture at Amipi, which declares as its philosophy: “We don’t play games, we don’t lie... We always say it like it is.” The company says it offers:


Tim Watts aka ‘The Brave Retailer’

Like his father before him, Tim Watts devotes his life to his retail jewelry store in Thomasville, Alabama. Thomasville is a small town of only 5000 where Watts’ customers and employees have been with him for more than 30 years. As the only jewelry store in town, Watts Jewelers became the target of two armed robbers on August 9th. But it’s Tim’s smart response that changed the outcome.

A jewelers guide to contemporary night vision watches

After being involved in the jewelry industry as a manufacturer’s rep & retail store liquidator for over 30 years, I suffered a devastating stroke in my left eye in 2006, effectively limiting my reading and jewelry examining vision to my right eye. Although I had worked with many fine watch brands over the years, I set out to determine the best and brightest current watch models for people of limited or impaired vision as well as the general public.

Diamond Emotions: Personal relationship with independent retailers remains job one

For Rick Gouthro, president of Diamond Emotions in East Lansing, Mich., business is personal by design – and he intends to keep it that way.

“Diamond Emotions takes pride in building to suit every customer,” Rick says. “We build the custom setting; we do it all. We want to be their factory, their design studio. There are big names out there that do this, but when I think of the independent jeweler who doesn’t have the resources or the relationship with large vendors to do these things, we kind of become part of their staff.

Jeweler repairs town’s old courthouse clock

Jim McBride is retired now as the owner of Davie Jewelers. But with his son and daughter-in-law managing the store Jim still works there part-time. Punctuality being an ingrained part of his traditional work ethic, he habitually keeps a close eye on his wristwatch. But the timekeeping mechanism he watches even closer during his commutes to and from work is the huge courthouse clock in the center of town, not far from his jewelry store. 

Jon’s Fine Jewelry Creating Community for over 20 years

What began as a fun elective in high school has become the career of a lifetime for Jon Miller, owner of Jon’s Fine Jewelry in Cocoa Village, Florida. The 30 year jewelry veteran has created a retail store that’s woven itself into the very fabric of the community, and he couldn’t be happier. Jon gladly recounts stories of finding the perfect stone or working for days on a custom design, but the modest retailer doesn’t promote the tremendous amount of philanthropy in which his store participates every year. The man with the large heart can’t refuse his neighbors in need.

Prakash Mehta, Interings, honored with RJO’s Lifetime Achievement Award

(COVINGTON, Ky.) - Prakash Mehta, was recently awarded the Lifetime Achievement Award by the Retail Jewelers Organization (RJO) for his outstanding dedication and commitment to the retail jewelry industry.   Mehta, a member of RJO since 1987, was honored at the exclusive 2013 RJO Buying Show in Covington, KY.

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