When Ben Bridge Jewelers celebrated its centennial anniversary in 2012, the retail chain held a grand contest - 100 grand to be precise. By all measures and metrics, the inaugural contest was a mammoth success. Even Marc Bridge, vice president of marketing for the company, thought it would be a “one and done” contest.
As 2016 gets underway, Ben Bridge Jeweler $100,000 Wedding of the Century contest may celebrate its own milestone anniversary with the company considering a fifth such contest this year. It’s easy to understand the thinking behind investing in another contest. “Our bridal business has doubled in the last five years,” says Marc.