Business leaders that turn adversity into opportunity are often asked the same questions related to their success story. When it comes to making watches in Detroit, Michigan, Shinola president Jacques Panis often gets “why America?” and with even more intoned curiosity, “and, why Detroit?”
His answer to reporters is simple and succinct. Jacques likens the movement of his company’s quartz watches to that of a “motor for a watch.” And, where better to build “watch motors” than the “Motor City.”
Shinola is a Bedrock Manufacturing Company, LLC brand. It began operations in 2011 with a simple and focused business philosophy of making quality consumer products that last. The company started making bicycles at first. Later watches, leather goods, clothing, journals and even pet products were added to the list of consumer goods made in Detroit.