Last updateTue, 13 Feb 2018 11pm

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Retailer Roundtable: How do you manage your store’s social media?

Q: How do you manage your store’s social media?

“We’ve been managing social media in-house for many years. When the person that used to do our advertising went on maternity leave, she asked if she could manage our social media platforms part time. We were open to that proposal and quickly found out it was working well for us. The main reason, she gets us. She understands what we’re trying to do and what we’re all about. Also, it’s [social media] never about hard selling, but more about content that is conversational and fun. We upload product shots, but also content that shows our Facebook and social media followers’ content that allows them to better understand the store and the staff. A favorite series of postings on Facebook was a profile image of staff members with a caption that detailed favorite pieces of jewelry in the store, along with some work experience and personal information. Also, real success is measured by those that follow our store’s social media platforms. On Facebook, since June 2015 we expanded our fan base from 4,000 to 6,700. And, our social media manager is always curious about how these platforms are constantly changing, allowing us to keep content fresh and interesting.”

Spring Atlanta Jewelry Show shines light on new resources, business growth opportunities

Reports attendance increase

(ATLANTA) - Held February 27-29, 2016 at the Cobb Galleria Centre, the Atlanta Jewelry Show recorded a 2 percent increase in attendance over the 2015 spring edition. Contributing to the attendance uptick, record participation in the show’s “Welcome Atlanta” hosted buyer program came together with the addition of 30+ first-time exhibitors to the versatile show roster; countless new product and line introductions; and new educational and business resources to bring a spirit of optimism and energy to the show floor.

JB Fine Jewelry flies high celebrating 10 years in business

JB bench MarchFlying “under the radar” has worked well for JB, owner of JB Fine Jewelry in Tampa, Florida. For 35 years he’s been content using his talents to please customers and keep his employers’ stores on track with their busy repair schedules. He’s trained under master jewelers, dabbled in just about every stone or metal and has found tremendous satisfaction from putting life back into heirloom pieces that everyone else had given up on.

World’s biggest engagement ring a big task with huge returns

Smyth frontWhen Smyth Jewelers launched its “How Big Is Big?” campaign in 2014, the Maryland-based (3 stores: Baltimore, Timonium and Annapolis) retail jeweler’s CEO Mark Motes never imagined that the enduring rhetorical marketing query would have a single, quantitative answer just over a year later: 17 feet by 14 feet. 

South Carolina jeweler re-opens after second theft

SC damage Feb“But those who suffer he delivers in their suffering; he speaks to them in their affliction.” - Job 36:15 (NIV)

No one escapes life without some hardship, but some get more than their share. And, when those people are a part of the fine jewelry industry the huge hearts of their fellow members culminate in dramatic displays of unconditional love.

Wayne Sexton, owner of Jeweler’s Bench in Greenville, South Carolina, qualifies as a man who’s seen more than his share of suffering. From an early age he faced hard decisions head-on. At 16 he decided to leave high school to find work, and by age 18 he was married. Suffering a severe injury in his mid-thirties left him discouraged and unable to perform his welding duties for many months. But his strong faith and God-given artistic talent kept him sane.

Adwar Casting stays true to its casting heritage, allowing customers to add the finishing touch

Adwar Harry judy gregg keith FebAdwar Casting Company, a New York-based, family-led casting business with more than 40 years of experience, has maintained the same mission since 1972 when Harry and Judy Adwar opened its doors.

“We work hard to make great castings and provide our customers the tools to be highly profitable selling our castings,” says their son Keith Adwar, who owns the company now along with his brother Gregg, who is acting president. Adwar Casting offers more than 172,000 styles including bridal, two-stone rings, earring climbers, initials, ladies’ rings, men’s rings, earrings, bracelets, charms, religious pieces and more. All are delivered with the Adwar tradition of excellent quality and craftsmanship. By offering castings instead of finished pieces, customers can do more custom work with Adwar’s styles.

Esperanza Diamond Tour starts in Arkansas

Dia finishedHailed as most valuable diamond ever found in U.S.

There are events that happen with such incredible timing and good fortune it almost seems like divine intervention is at work. Such is the case with the 8.52-carat Esperanza Diamond rough. From its serendipitous finding by a Colorado tourist at the Crater of Diamonds State Park in Murfreesboro, Arkansas to the network of industry professionals that made it possible for this extraordinary diamond to return to Arkansas at Stanley Jewelers Gemologist where it was cut and polished during a world-first video stream event viewed by thousands on YouTube.


The story of this incredible diamond find begins in late June last year when Bobbie Oskarson of Longmont, Colorado, and her boyfriend Travis Dillon found the Crater of Diamonds State Park on a travel map. For kicks they thought it would be fun to dig for diamonds. The couple set their sights on Pig Pen, a 37-acre terrain known to be a sloppy, muddy mess after a heavy rainfall.