07262017Wed
Last updateWed, 26 Jul 2017 11am

Other News

IDEX reports De Beers Output Jumps 36% in Q2, Up 21% in H1

IDEX reports De Beers Output Jumps 36% in Q2, Up 21% in H1

(IDEX Online) – Anglo American plc, which owns 85 percent of De Beers, reported a 36 percent jump in production in the second quarter from a year before to 8.7 million carats from 6.4 million carats.

In the first half of 2017, De Beers produced 16.1 m...

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Industry Events

JA to host several events at JA New York Show

JA to host several events at JA New York Show

Designer Preview & Member Meetup, Education Program, Idea Exchange and certification exams

(NEW YORK) - Jewelers of America (JA) is hosting its Designer Preview & Member Meetup on Sunday, July 23 at Clyde Frazier’s Wine & Dine. JA Retail Me...

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On The Move

Pe-Jay Creations partners with heartfelt birthstone line, “MY STORY”

Pe-Jay Creations partners with heartfelt birthstone line, “MY STORY”

A perfect match of creative and business smarts to continue MY STORY growth

(NEW YORK) - Mitchell Feuer of Pe-Jay Creations and  Jackie Cohen from Timeless Fine Jewelry have partnered to create a new company, MY STORY FINE JEWELRY, to breakout the hear...

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What's New

Women’s Jewelry Association launches WJAtv

Women’s Jewelry Association launches WJAtv

Video channel will feature events, industry leaders, designers, members and more

(POUGHKEEPSIE, N.Y.) - The Women’s Jewelry Association (WJA) has debuted a new online video channel, WJAtv, to celebrate the networking, education, and leadership developm...

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Featured Articles

Retailer Roundtable:  What are your biggest hiring challenges?

Retailer Roundtable: What are your biggest hiring challenges?

Q:    What are your biggest hiring challenges?

“I’ve been in business for 30 years and hiring challenges have remained pretty consistent throughout that time - finding a sales associate that has an understanding and love of jewelry. One of the most comm...

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Latest News

IDEX reports De Beers Output Jumps 36% in Q2, Up 21% in H1

7 HOURS AGO
IDEX reports De Beers Output Jumps 36% in Q2, Up 21% in H1

(IDEX Online) – Anglo American plc, which owns 85 percent of De Beers, reported a 36 percent jump in production in the second quarter from a year before to 8.7 million carats from 6.4 million carats.

In the first half of 2017, De Beers produced 16.1 million carats – a 21 percent increase on the 2016 ...

Readmore

Rarest Rainbow introduces Natural Color Diamond Training Program for retail partners

7 HOURS AGO
Rarest Rainbow introduces Natural Color Diamond Training Program for retail partners

To educate retailers on how to sell natural color diamonds

(MORRIS PLAINS, N.J.) - Pancis Gems Inc., a purveyor of fine natural color diamonds for over 40 years, is proud to introduce a new and unique training program to help educate retail partners on natural color diamonds and their signature Rarest...

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JA to host several events at JA New York Show

7 DAYS AGO
JA to host several events at JA New York Show

Designer Preview & Member Meetup, Education Program, Idea Exchange and certification exams

(NEW YORK) - Jewelers of America (JA) is hosting its Designer Preview & Member Meetup on Sunday, July 23 at Clyde Frazier’s Wine & Dine. JA Retail Members will have the opportunity to mingle with fel...

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Atlanta Jewelry Show’s “The Loupe” buying group program to celebrate 2nd anniversary at August show

13 DAYS AGO
Atlanta Jewelry Show’s “The Loupe” buying group program to celebrate 2nd anniversary at August show

(ATLANTA) - The August, 2017 Atlanta Jewelry Show (AJS) will be celebrating a special anniversary when the show floor opens up for business on August 12th.  The AJS Buyer Group program, “The Loupe” is turning 2 years old, and continues to expand with new partners, programs and service offerings.

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Pe-Jay Creations partners with heartfelt birthstone line, “MY STORY”

7 DAYS AGO
Pe-Jay Creations partners with heartfelt birthstone line, “MY STORY”

A perfect match of creative and business smarts to continue MY STORY growth

(NEW YORK) - Mitchell Feuer of Pe-Jay Creations and  Jackie Cohen from Timeless Fine Jewelry have partnered to create a new company, MY STORY FINE JEWELRY, to breakout the heartfelt birthstone line, “MY STORY”

Readmore

International Gemological Institute (IGI) - India achieves RJC Certification

13 DAYS AGO
International Gemological Institute (IGI) - India achieves RJC Certification

(MUMBAI) - IGI India has announced it has achieved certification against the Responsible Jewellery Council’s (RJC) 2013 Code of Practices (COP), which signifies the Institute has met the ethical, social and environmental standards as established by the Council.

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Women’s Jewelry Association launches WJAtv

6 HOURS AGO
Women’s Jewelry Association launches WJAtv

Video channel will feature events, industry leaders, designers, members and more

(POUGHKEEPSIE, N.Y.) - The Women’s Jewelry Association (WJA) has debuted a new online video channel, WJAtv, to celebrate the networking, education, and leadership development at the heart of WJA’s mission. Featuring exclu...

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Rembrandt Charms introduces the Bridal Party Program

7 HOURS AGO
Rembrandt Charms introduces the Bridal Party Program

(WILLIAMSVILLE, N.Y.) - Rembrandt Charms Bridal Party Expansion Program is designed to create an omni-channel experience for the bridal shopper, and cultivate new and repeat business for the retail jeweler. The Program is a low-cost investment of $170 and can generate over $1,500 in sales from one we...

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Furry friends on the job: Pete the corgi

6 HOURS AGO
Furry friends on the job: Pete the corgi

Pete the corgi is the greeter at Treasure Isle Jewelers in Cary, NC. When he gets the rare day off Pete enjoys cruising the waters of Wrightsville Beach, NC.

Do you have a furry friend that helps out in your store? Tell us about it and send a picture to  bill@southernjewelrynews.com.

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Furry friends on the job: Bernadette

7 DAYS AGO
Furry friends on the job: Bernadette

Meet Bernadette, the first feline sent in for our Furry Friends feature. Bernadette is the Queen of the castle at Creative Jewelers in Florence, AL. “She was without a home, so gladly we shared ours,” says Brandi Hammock. “She now rules here at CJ’s and we and our customers love it!

See all of our Fu...

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Advertising Prepress


Southern Jewelry News / Mid-America Jewelry News is MAC based. The primary or preferred file format for all advertisements is Adobe Acrobat PDF. The secondary file formats are Encapsulated Post Script(.eps), Post script (.ps) and Tiff (.tiff)

 

Supported Files

  • Iomega Zip Drive - 100MB or 250MB
  • CD-ROM disks
  • Please label your disk to include: Name of advertiser, Issue date, Size of ad, Contact name and phone number


Include All Supporting Files

  • PDF files: All images & fonts must be embedded
  • EPS/PS/TIFF Sfiles: All images & fonts must be embedded
  • Native files: must include printer fonts, screen fonts, graphics, and images


Digital Specifications

  • CMYK printer only. All RGB,LAB or Pantone images must be converted to CMYK.
  • 200 dpi for halftones. 300 dpi resolution for 4/C. Scanning of line art must have minimum resolution of 600 dpi.
  • Offset printing has a dot gain of 30% -35%. Prepare your scans and screens to accommodate dot gain


Line Screen for Supplied Film

  • Optimum line screen: 85-110 (Max. 133-with prior approval)
  • Recommended maximum color density: 240
  • Right Reading emulsion down negatives.
  • CMYK Color Specifications for Separations (see table below):
Highlight Midtone Shadow
Cyan 0% - 5% 35% - 55% 70% - 75%
Magenta 0% - 2% 35% - 55% 50% - 60%
Yellow 0% - 2% 35% - 55% 50% - 60%
Black 0% 0% - 20% 40% - 45%

 


Disclaimer

  • Southern Jewelry News / Mid America Jewelry News is not responsible for reproduction quality of any submitted material not in compliance with the specifications outlined above.
  • When Southern Jewelry News / Mid America Jewelry News converts RGB, LAB, or Pantone images to CMYK, color match may vary due to conversion algorithms.





RECOMMENDED GUIDELINES FOR COLD WEB PRINTING

  1. Limit overprints to two colors. If this is not possible then limit the placement to a section of the page as opposed to placement over the entire page.
  2. Overprints should be surrounded by a rule of at least 1 point. This covers any minor registration problems and adds to the appeal of the overprint. Tint boxes and color photos look bad even if slightly out of register.
  3. Thin lines, fine serifs and small or medium type should be restricted to one color (not a color build). All colored type should be reproduced using a minimum of colors to avoid difficulty with registration.
  4. When type is to be surprinted, the background should be no heavier than 30% in any one color and no more than 90% total in all four colors for legibility.
  5. Reverse type should use dominant color (usually 70% or more) for shape of letters. When practical and not detrimental to the appearance of the image, make the type in subordinate colors slightly larger to minimize registration problems. Small type and fine serifs should not be used for reverse type. The surrounding tone must be dark enough to ensure legibility.
  6. Drop shadows should be a minimum of 3 point type.
  7. Knockouts work best in solid color.
  8. Avoid using 4 color black type or rules; it will never register completely.
  9. The minimum printable dot is 3%. Materials should be prepared with this limit in mind.
  10. The screen angles of the colors should be 30 degrees apart, with the yellow placed 15 degrees from the other colors and between the cyan and magenta or the cyan and black.
  11. Special care should be taken with vignettes of fade away edges where the fade away is made up of more than one color because color balance is difficult to maintain. In many cases, the fade away edges are best reproduced in black only.
  12. When a solid black background is desired, add at least 30% cyan to that background. Without the added cyan, uneven inking will become more apparent.
  13. Remember to factor in dot gain when looking at tint blocks and photos. The printed piece will not look like the screen. Think C-M-Y-K not R-G-B.



GUIDELINES FOR SEPIATONES:

Sepiatones are grayish brown or olive brown.

Highlight Midtone Shadow
Cyan 0% - 5% 35% - 55% 70% - 75%
Magenta 0% - 3% 10% - 20% 10% - 20%
Yellow 2% - 5% 20% - 45% 45% - 55%
Black 55% - 75% 30% - 55% 55% - 75%



GUIDELINES FOR FOUR COLOR & BLACK AND WHITE SEPARATIONS:

These readings are only a starting point, adjustments may be needed according to the type of original. Hue's may vary depending on substrates. Press inline conflicts may cause inking variations.

Highlight Midtone Shadow
Cyan 0% - 5% 20% - 30% 40% - 55%
Magenta 0% - 5% 20% - 30% 40% - 55%
Yellow 0% - 5% 20% - 30% 40% - 55%
Black 2% - 10% 35% - 50% 65% - 75%

 

 

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