Southern Jewelry News

(NEW YORK) –  From July 25th - July 28th, the Jewelers of America New York (JANY) Summer show was held at the Jacob K. Javits Center. Over 900 exhibitors from around the world displayed their finest jewelry to the thousands of retailers in attendance.  The JANY Show was the place to be for jewelry insiders to preview never-before-seen jewelry, browse exciting specialty pavilions, attend the super-charged educational program, and participate in on-site networking opportunities.  Ten talented new designers debuted their collections and the 33rd Annual Mort Abelson New Designer of The Year Award winner was named.   Additionally, four exhibitors were recognized for their outstanding marketing campaigns and were honored with the Golden Apple Award.

“This was a successful and lively show for us. Foot traffic was solid and buzz on the show floor was exceedingly upbeat.  We had 85 more exhibitors than last year’s Summer show - a sign that things are surely headed in a positive direction,” said Drew Lawsky, Group Show Director for JA New York. Attending retailers were there to conduct business and start buying for the all-important holiday season.  Buyers were looking for new and different merchandise and design trends to rejuvenate their store shelves.

Michael Kravitz of MCR Gems noted, “This year there are more open-minded people and they are more interested in buying now. I have been coming to JA New York for 35 years because I believe the harder you work the luckier you get.  Success breeds success.”

Always a show highlight, the New Designer Gallery showcased exciting new collections from this year’s featured ten new talents.  Gregoré Morin of Gregoré Joailliers was awarded the 33rd annual Mort Albertson New Designer of the Year award for his one-of-a-kind handmade creations.  He also was honored with first place for the AJDC New Talent Award making him only the 4th designer ever to earn both of these prestigious distinctions.

The Golden Apple Awards also recognized four outstanding designers for their exceptional marketing and promotional efforts.  The four winners in each category are:

• Elements + Alloys - Golden Apple Award for Innovation for their creative and original marketing campaign which featured elements inspired by “the architecture of fine jewelry” and conveyed their minimal, modern aesthetic.
• KC Designs - Golden Apple Award for Sparkle for their outstanding public relations campaign including placement in InStyle, Lucky, GQ, Martha Stewart Weddings, Marie Claire, and Sports Illustrated, as well as many noteworthy celebrities.
• Scott Mikolay - Golden Apple Award for Fusion for their creative promotional mix including creative press kits, well-placed advertising and strategic celebrity outreach.
• Heloisa Fitzgerald - Golden Apple award for Viral Visionary for their social media efforts on Facebook and Twitter; interacting with consumers and generating excitement about their debut at the JA New York New Designer Gallery.

The JA New York Summer show also unveiled a re-vamped educational program presented by America’s Best Jewelers and Jewelers of America.  The program, “Connected in New York” was a huge success as it focused on the latest in technology and social communication with the consumer.

The success of the Summer show’s features and programs has kicked off the retail season to a great start and JA New York looks to continue this momentum with more great additions to October’s Special Delivery Show.  For more information about JA New York Show and registration for the upcoming Special Delivery Show, scheduled for October 24th-26th, 2010, please visit www.ja-newyork.com.  To exhibit, please contact Drew Lawsky, Group Show Director, at 646-654-4983 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .