New website to house tips, tricks, deals and more
(LAFAYETTE, La.) - With the launch of its new bench-centric community, benchjeweler.com, Stuller is looking back on its roots for inspiration.
“We were built on componentry,” says company founder Matthew Stuller. “Findings, tools, mountings - they’re our core business and a staple in our industry.”
Formerly known as stullerbench.com, the new website is designed to appeal to the bench jeweler and hobbyist. The community site blends social media with content from reference articles and tips to artisan-inspired photography.
“We wanted to create a space that bench jewelers could relate to and identify with,” says Elizabeth Brehmer, vice president of findings. “Benchjeweler.com is a place they can feel comfortable and connected.”
The website gives jewelers an opportunity to:
• Create a free myBench profile. Through this unique profile, jewelers can network within a creative, social niche, participate in forum discussions and messaging and share and follow reviews, projects, polls and galleries.
• Access trade tools, news and specials. Don’t miss out on deals of the day, early notification of new products and members-only discounts and specials.
• Interact virtually. From the comfort of home or the office, chat live with Stuller’s technical experts and receive same-day answers to trade questions; access libraries of reference materials, videos and webinars and view featured articles and techniques.
“Bench jewelers, no matter where they’re from or what their expertise is, all have a deep passion for creating beautiful jewelry,” says Darrell Warren, vice president of tools. “And with Stuller sharing in that passion, it is our hope that the website becomes a place for them to contribute ideas, gain inspiration and truly share their craft with others.”
For more information or to sign up, visit www.benchjeweler.com.