Last updateTue, 17 Apr 2018 11pm

ASHI Diamonds Introduces 2012 “I DO” Bridal Collection

ASHI is proud to present the 2012 “I DO” Bridal Collection. Complete with an extensive merchandising, marketing and e-commerce program designed to brilliantly showcase your company as the Bridal Store in your market.

Today’s consumers demand more than ever an intricate combination of value and reasonable prices in their bridal needs. To allow you to meet these demands, ASHI has brought together a new selection of bridal products that will provide the quality and the value your bridal customers expect from your store, while still giving you a competitive advantage in your marketplace.

The dazzling “I DO” Collection features more than 175 gorgeous designs that are affordable – yet elegant – all hand set, and hand engraved to bring out the intricate details and beautiful finishing of each style. Each set includes an engagement ring with a bright, eye clean center stone in round and princess cuts ranging in size from 1/5 carat to 7/8 carat, along with matching wedding bands. Total diamond weights for the bridal sets range from 1/2 carat to 2.00 carats with a price range of $1,495 to $6,995 retail. This price range represents 40% of all bridal engagement sets sold in the United States.

Ashi-IDO-book-OctI DO Collection 2012 Book

The new 2012 I DO Collection - 36 page Book will feature your store name. The 2012 “I DO” Bridal Book has an exclusive designer look and feel that is anything but ordinary. Within its pages your customers will find a selection of the latest and hottest bridal sets that they will not see anywhere else. This I DO 2012 Book can be customized with your store name, company logo, store information and QR code.

Free I DO Collection Bridal Store Website

You can Maximize your Bridal Business with the free “I DO” Collection Bridal Store Website, branded with your company name & logo, store info & picture, integrated e-mail system & customized retail markups. This complimentary website is also equipped with Integrated Shopping Cart Payment Options and Digital Coupons.

FREE Mobile Ready Website

Professionally designed Mobile Ready Website for your free I DO Collection Bridal Store, along with your company information, wish list and store mapping feature. This mobile ready website will allow you to reach your smartphone customers on the go.

Convert Bridal Prospects into Buyers

A Swiss Gem Lab Certificate comes with each bridal set. Now your prospective customers can track, view, print and mail their jewelry certificates, style pictures and details – all customized with your store name - to family and friends before they buy. To view a demo Certificate go to www.SwissGemLab.com and enter CR-000-000-000.

Point-of-Sale that Attracts and Sells

The right marketing support is the key to your success. Materials include customized brochures, TV spots, newspaper and magazine ads, posters, billboards, postcards, counter cards – approved retailers get a free high end in-case “I DO” Collection Bridal display.

Recapture your bridal business lost to the chains with the “I DO” Collection’s beautiful styling, winning integrated marketing plan, full margins and quick turns that will drive your bridal business to new heights.


To learn how ASHI can make your bridal business bigger, please call ASHI at 800-622-ASHI or your Regional Sales Representative or visit ASHI’s B2B website at www.ashidiamonds.com.