The start of the new year will usher in an exciting new venture for StarCraft and its dealers.
The company will launch a branding effort to take full advantage of its LoveCraft brand. StarCraft trademarked the name LoveCraft 10 years ago and now is ready to highlight this line with the proper support.
As trusted members of the jewelry industry for over 30 years, StarCraft has developed strong relationships and has become a household name with retail jewelers throughout the Southeastern US. The company is now poised to strengthen those relationships by offering extensive marketing support alongside their new LoveCraft brand.
With an emphasis on bridal and quick turning product, the line is clean and current. Features of the new program include wide reaching support including: imprinted jewelry boxes, in-store signage and displays, web and graphic tools including hi-res images, video, billboard art and customizable marketing campaigns.
“We help our dealers by providing them with easy to use marketing content for all social media platforms, including Facebook and Twitter,” says sales manager Kimberly Warren. “We strongly encourage all our customers to fully embrace social media as an important and powerful means of driving business. For those that haven’t mastered the tools, we will assist in providing relevant content, images and video so that they always have something new and exciting to share with their audience.”