Last updateWed, 19 Oct 2016 12am

Nurco Castings introduces Sterling-Choice

New program creates sample lines in sterling, CZ

Nurco Castings, a major bridal casting house serving independent retail jewelry stores, is pleased to introduce Sterling-Choice. Sterling-Choice is a program that creates display lines in sterling silver set with quality cubic zirconium polished and rhodium plated.

“Sterling-Choice enables our customers to maintain a large selection of bridal-line display pieces at a fraction of the price for gold and diamonds,” says Nuri Kocak, President of Nurco Castings.

Sterling-Choice gives independent jewelers a number of advantages. In addition to the money saved on the cost of gold and diamonds, jewelers will also minimize insurance premiums, risk of theft, robbery, etc. Jewelry stores can maintain a large selection of different designs of engagement rings and wedding bands with different sizes and shapes of stones. Jewelers will be able to show customers new and updated designs at all times. This empowers a store to close a bridal sale more likely than a store that does not have a full sample line.

Sterling-Choice allows jewelers to pick and choose any style of engagement ring or wedding band from Nurco Casting’s vast library of available models. Nurco Castings does not impose any restrictions on quantities and styles, but there is a minimum of 150 pieces per order at $25 per piece promotional price.

Another significant advantage of having Sterling-Choice in the store is that you can constantly replenish your samples with new styles. Nurco Castings adds over 100 styles to its line every month.


Nurco Castings’ new Sterling-Choice sterling and cz sample line, “enables our customers to maintain a large selection of bridal-line display pieces at a fraction of the price for gold and diamonds,” says Nuri Kocak, company President.

Nurco Castings maintains molds of each item in its inventory so it can ship gold, platinum, or palladium castings within 24-72 hours. Jewelers can place their orders as either a rough casting or polished, or even as a semi-mount finished with diamonds. Jewelers can also send their stones to Nurco Castings for high quality setting and finishing. The semi-mount orders are shipped within 3-5 business days.

Nurco Castings backs up its customers with its newly developed website, over the counter catalogs, and customer service desk. Besides its huge bridal line, Nurco Castings provides complete jewelry production services, model and mold making, special custom orders, jewelry bench work, and even repairs and casting services for those jewelers who have their own molds and waxes.

More information about all services can be found at www.nurcocastings.com under the “Jewelers Services” menu.

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