(LAS VEGAS) - JCK Las Vegas 2012 came to a close on June 4 after 4 days of impressive numbers, including a 21% increase in attendance over two years. The Show featured over 2,500 exhibitors and welcomed retailers and media from around the globe. By Show’s end, exhibitors across the board reported an atmosphere of positivity and robust buying.
The Show’s return to Mandalay Bay proved successful in the key areas of attendance and product. With support from JCK’s leading anchors, AGTA GemFair™, Hong Kong, Plumb Club, Prestige Promenade, VICENZAORO Italian Club as well as exhibitors from 22 countries. In addition, international buyer attendance increased with delegations attending from Australia, Brazil, China, India, Malaysia, Mexico and Russia as JCK Las Vegas continued to solidify its position as a global brand.
By combining JCK Las Vegas with its upscale offerings - LUXURY, Elite Enclave and Swiss Watch - 850 high-end and international retail stores were attracted to the Show for it’s all encompassing breadth, variety and one-stop shopping. Swiss Watch, held in the suites at Mandalay Bay, THEhotel and Mandarin Oriental hosted 30 leading watch brands including Breitling, Christian Dior, GUCCI, Hermes, Hublot and Tag Heuer. Members of the media turned out as well, taking advantage of the Show’s “Press-Friendly” initiative, which delivered an efficient show experience.
Of the Show’s luxury component, convenience and attendance, Lisa Cochin of Forevermark explained: “Elite Enclave was the ideal setting for Forevermark to exhibit during Las Vegas Jewelry week. The setting was exclusive, yet inviting, and was very convenient for our partner suppliers to bring their clients to visit the salon from the main Show floor. It was great to utilize the lounge for impromptu meetings, with its first-class service and accommodations.”
Jennifer McCullough of Smyth Jewelers shared: “We were very impressed with the breadth of collections available at the Shows. The combination of LUXURY and Elite Enclave with the larger show allowed us to shop each category and price point that appeals to our customer base.”
On the product front, buyers and media alike reacted favorably to the extensive and varied new products being showcased. Recognizable trends included color, both in gemstones and metals, alternative bridal, (though classic and vintage were certainly not absent) and new metals. Exhibitors experimenting with different metals and proportions delivered varying price points across all product categories.
Aida Alvarez of Birks and Mayors commented: “The Show delivered for us in a big way this year. The broad categories represented from luxury to fashion and everything in between made for a very convenient and fruitful shopping experience. The exhibitors really understood the market this year and presented diverse products and price points that were on trend.”
Shail Madhvani of Simplex Diam added: “JCK did an exceptional job attracting buyers who were looking for favorable pricing. We opened many new accounts and found the overall mood to be very optimistic.”
Mark Moeller of RF Moeller stated: “I couldn’t be happier with my JCK experience this year. JCK did a great job making the Show extremely easy to navigate. We were able to meet with all our key vendors and meet many new exhibitors as well. There is no other show that allows us to gauge the future for new ideas and products than JCK.”
Regarding the overall show experience, JCK Las Vegas made major improvements to the program, increasing amenities and services, or “creature comforts.” In addition to providing GPS and mobile planning solutions, abundant food options, including Kosher, beauty and relaxation treatments, educational seminars and kosher prayer services were part of the Show’s offerings. In the entertainment department, JCK Las Vegas proved to be a hotbed of activity throughout the week boasting numerous celebrity sightings, sponsored daily fashion shows, hosted parties at Mandalay Bay including TAG Heuer, whose private event at Mix featured Sheryl Crow, and the high-energy ‘JCK Rocks the Beach’ party which hosted 4,000 buyers and exhibitors.
Moshe Klein of Julius Klein remarked: “JCK went out of their way to accommodate our needs and truly took the Kosher dining to another level. We had over 500 people join us for Shabbats services and allowed us to carry on our traditions in the midst of our show.”
Finally, Phyllis Bergman of Mercury Ring said: “We had our best show in 19 years, when we began exhibiting at JCK Las Vegas. The time spent strengthening relationships and beginning new dialogues has allowed us to bring our product to millions of consumers via our retail customer network. As a veteran exhibitor at this Show, I can say that JCK has truly become a multi-faceted brand with no shortage of opportunities to take advantage of - from the thrill of the tradeshow experience to their yearlong programs such as JCK Marketplace and JCK TV.”
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