Last updateTue, 17 Apr 2018 11pm

Marathon adds sterling silver rings, new displays to Kiddie Kraft® line

The nationally recognized brand of Kiddie Kraft®, manufactured by Marathon Company, is a premier manufacturer of children’s jewelry. The line has recently been expanded to include a large variety of sterling silver rings.

These rings complement the already very popular sterling silver pierced earrings with Marathon’s patented custom safety back. Mothers love these backs and often request them when shopping for their baby or child’s earrings, because they are soft on the ear and help prevent lost earrings. Many styles have matching pendants.

Marathon has also introduced new eye catching displays to showcase a children’s jewelry department. The company firmly believes that packaging baby and children’s jewelry in upscale displays engages customers and increases the value to them.

While many people go into a retail store looking for adult jewelry or watches, when they see an attractive Kiddie Kraft® display, it stimulates the idea of purchasing jewelry for their children or grandchildren.

The countertop display contains space for a complete department in a small area. It has a locking door with a conveniently hidden storage area for backup stock. At only 16” high and 15” wide, this rotating display is a great example of how to increase the sale of children’s jewelry and to make it an active profit center.

For those who prefer traditional in-counter displays, Marathon has also introduced a new hand wrapped white leatherette display trimmed with a slim pink grosgrain ribbon. It showcases one boxed item to illustrate the adorable packaging. The shiny pink boxes are a charming way for the child who wants to store her gift and keep it safe.

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Marathon Company continually adds fresh new products and marketing tools to enhance the sales of their Kiddie Kraft® line.


The company is proudly manufacturing in the USA and each piece has a Lifetime Guarantee. The complete collection of children’s jewelry, known as Kiddie Kraft®, plus the adult categories of lockets, crosses and pendants, are always being expanded, in an effort to introduce new styles that will increase the selection of fast sellers for retail jewelers.

For further information or to request catalogs contact Marathon at 800-451-1515 or www.marathon-co.com.