(NEW YORK) - Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has introduced a new marketing benefit made available to its members through a partnership with Weather Insurance Agency, a leading provider of event, weather and promotional insurance. JA members save 10% on Weather Insurance Agency’s weather and promotion insurance.
“It is imperative that Jewelers of America members build unique and effective marketing promotions that drive traffic into their stores and increase sales,” says Jewelers of America President & CEO David J. Bonaparte. “Weather Insurance Agency will provide our members with the peace of mind knowing their promotions will be not only successful, but properly insured.”
Weather insurance enables jewelers to offer a sales promotion that provides a full refund to customers who make qualified purchases if a particular weather event occurs on a particular day. For example, offering full refunds on purchases made in December if it snows a certain amount on New Year’s Day. They also offer insurance for promotions based on non-weather circumstances, such as offering a full refund if the local professional football team wins the championship.