Gems One, a global diamond jewelry manufacturer with offices in New York, Dayton, Mumbai, and Hong Kong, has announced the launch of a new specialty cut diamond, the Epic 101. According to Anuj Jain, President of Gems One: “This new cut represents the absolute state of the art in diamond design and architecture. Adding 43 facets in precisely the right places allows us to dramatically enhance the light performance of each stone, yet the actual weight loss in doing so is insignificant. The loose diamond business has been extremely important to us for several decades, both here in America as well as in Asia, so we believe we can take advantage of our existing strengths to rapidly build a distribution network for this new product.”
George Prout, Vice President of Sales and Marketing for the company, added: “We’re very happy with the appearance of the diamonds, but given the fiercely competitive environment, we’re also acutely aware of the strategic significance of the marketing elements for this brand. The industry is about to experience a massive war for market share in specialty cut diamonds, and we intend to apply the same approach in this category that we used to make Rhythm of Love the dominant brand in the vibrating diamond sector. Our focus group studies make it clear that the name will be wildly popular with Millennials, and we believe the tagline ‘For Legendary Love Stories’ introduces exactly the right emotional tie in for the brand’s unique selling proposition. We’re extremely excited about the potential this new product has for elevating our customers’ sales, margins, and market share in their respective markets.