(ATTLEBORO, Mass.) - MJSA, the U.S. trade association dedicated to professional excellence in jewelry making and design, has announced a new benefit to help its members promote their latest finished-jewelry lines and designs to retail customers.
Scheduled to launch in spring 2015, the MJSA Retail Link is a biannual print and digital publication that will be distributed to more than 20,000 retailers of all sizes, from small independents to major chains, including Kohlâ€™s, Macyâ€™s, Walmart, and Nordstrom. All MJSA standard-level members will be entitled to a free placement, consisting of an image, descriptive text, and key points such as delivery times and terms, selling points, and customization options. It will also include articles on current fashion/consumer trends and tips for customization.
â€śOur members have told us that what they most want from MJSA is for us to connect them with customers,â€ť says MJSA President/CEO David W. Cochran. â€śWhile our shows and other publications - including MJSA Expo New York and MJSA Journal - primarily connect manufacturers and designers with suppliers to the trade, the Retail Link will focus on the other side of the supply chain, providing a convenient way for retailers to see our membersâ€™ finished jewelry. And you canâ€™t get more cost effective then free - just mailing a small postcard to 20,000 people would cost thousands of dollars in postage alone.â€ť
The free product placements, as well as discounted advertising opportunities, will be available to MJSA Standard members only.