Launched in collaboration with NFL license-holder Team Titanium, the 13 new styles of stainless steel bracelets, pendants, key chains, money clips and earrings, in all 32 NFL team logos, complete Stuller’s existing line of 14k gold NFL products.
“With a popular look and great price points, alternative metals are a hot trend in jewelry this season,” says Matt Stuller, president, founder and CEO of Stuller. “And with the NFL season in full swing, these pieces are sure to drive much needed traffic into retail jewelry stores, especially in key NFL cities and regions.”
According to the DTC Sightholder, many of these new styles are exclusive to Stuller and will be the first opportunity for Stuller’s retail jewelers to tap into the NFL fan base with pieces at such accessible price points ($30 to $75 retail) in men’s and ladies’ styles.
“NFL teams have national and local appeal,” says Stuller. “In that respect, we encourage jewelers to select and promote the teams that are relevant to their market quickly as quantities are limited.”
This new program comes with fully customizable marketing support through Stuller’s customized direct mail program at stuller.com. Retailers simply drag and drop the NFL team jewelry and logo onto professionally produced templates and distribute to their community.
The new styles come in special packaging sealed with the NFL hologram and are available for order. For more information on Stuller’s exclusive NFL jewelry, visit www.stuller.com or call 800-877-7777.