Southern Jewelry News

(SAN FRANCISCO) - Belle Étoile, one of the country’s fastest growing brands of fashion sterling silver jewelry, has named highly regarded jewelry veteran Jim Grohn as president.

“Jim brings us the perfect combination of sales and management experience along with a deep understanding of brand building,” says Penny Thamkul, Belle Étoile’s CFO and company co-owner. “We looked carefully for a person of Jim’s caliber to help build our brand and we’re delighted that he decided to join us.”

Belle Étoile product is featured in leading independent upscale jewelers throughout the US. The jewelry collections are all sterling silver based, beautifully crafted and mixed with hand-rubbed enamels, Italian rubber, colored stones, pearls and unique resins.

“Everyone’s talking about Belle Étoile. It’s the right product, at the right price point, at the right time,” says Grohn. “I’m delighted to have the opportunity to help build what I’m confident will be one of the next big brands in the jewelry industry.”

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