(NEW YORK) - Goldstein Communications has announced they will be joining forces with Jewelers for Children (JFC). JFC is well known as the jewelry industry’s charity, where all facets of the industry from manufacturers to retailers unite to benefit children distressed by illness or circumstance.
This new partnership signifies the beginning of a new initiative to boost awareness and extend the reach of the JFC via social media. Goldstein will optimize and manage JFC’s presence on Facebook and Twitter as well as utilize content sharing and blogging platforms such as YouTube and Tumblr as part of a strategic social media campaign. Both parties are enthused to take this important step, hoping that it will ultimately empower JFC to increase their support for the foundations with which they are affiliated.
Executive Director of JFC, David Rocha shares his excitement about the current collaboration by stating: “Goldstein Communication’s support will truly make a difference for Jewelers for Children. Social media has limitless benefits especially for charities but unfortunately, until now, we haven’t had the ability to really engage on these platforms. With the help of Goldstein Communications, I hope to spread the word about our work even further. It will be great to have their support to finally achieve a level of expertise that we have been striving for, all with the ultimate goal of helping as many children as possible.”
Goldstein Communications is a multi-faceted agency with a long history of successful campaigns for companies and individuals within the jewelry industry. Pulling from the established skill-set of their team, Goldstein Communications will develop and implement a social media campaign to elevate general awareness of JFC and their mission as well as heighten their overall reputation for social responsibility in the community.
Ari Goldstein, CEO says, “Handling newsworthy content on behalf of clients must be done mindfully and with a strategy in order to reap the maximum amount of attention, we are thrilled for the opportunity to apply our expertise to this deserving charity.”
Founded in 1999 by the U.S. jewelry industry Jewelers For Children has taken pride in their ability to help children in need through their involvement with their charity partners; St. Jude Children’s Research Hospital®, the Make-A-Wish Foundation® of America, the Elizabeth Glaser Pediatric AIDS Foundation and the National CASA Association. Jewelers for Children accredits their nationwide success to the continuing generosity of jewelry trade organizations, jewelry and watch manufacturing companies, jewelry retail stores, individual jewelry professionals, and jewelry consumers.
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