Veteran trade journalist Paul Holewa to be retail consultancy group’s sales manager
(MICHIGAN) - Nick Failla recently launched Collected Concepts, a retail consultancy company that offers a variety of marketing, sales training, and in-store event-based promotions for retail jewelers. As president of the newly-formed company, Nick brought on veteran trade journalist Paul Holewa to be the company’s sales manager.Collected Concepts (www.CollectedConcepts.com) offers a variety of marketing solutions with an emphasis on social media management and electronic marketing tools to enhance a jewelry store owner’s online presence using today’s most popular social media websites, namely Facebook and YouTube. Collected Concepts has also developed f-commerce (Facebook Commerce) platforms for businesses looking to sell jewelry on the most-used social media website in the world.
Equally important, Nick will also work with valued clients to provide sales training and in-store events as part of Collected Concepts’ range of services. “Now more than ever, retail jewelers must differentiate their store from other distribution channels, namely big box retailers and online pure-players, with improved sales presentations and more in-depth product knowledge,” says Nick. “And, retailers are also looking for new and interesting in-store events to drive traffic in the store: that’ll be Paul’s main strength in his position with the company.”Paul worked as a trade journalist for more than 15 years, 10 of which were spent writing retailer-specific, award-winning content for the industry’s leading magazines, including INSTORE, INDESIGN, and JCK magazine. During that time, Paul wrote countless print magazine stories and a number of blogs on jewelry store owners’ innovative management practices, creative store events, and ways these business owners are using current and emerging technologies to maintain relationships with existing customers while attracting new ones.
“Selling jewelry, especially to today’s younger bridal demographics, is a unique mix of new and old media,” says Paul. “These days it’s all about what I call the ‘Facebook approach to selling,’ using current and breaking technology to build top-of-mind awareness with customers so that when they’re ready to make a jewelry-buying decision, they think of your store.”
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