StarCraft is geared up and ready to ring in the Holiday Season. With the improving US economy and manageable metal prices, StarCraft has bolstered its Christmas program with an array of new product lines.
Headlining the offering is the new LoveCraft - Diamonds in Motion, jewelry which features an improved means of triggering fluid movement of the center diamond in pendants and earrings. The diamond rocks on strategically placed pivot points and is a patent pending design.
StarCraft also presents its new HDSD, Hi-Definition Simulated Diamonds mounted in sterling silver. This collection features a strong selection of price point items with fashion forward styling.
Another new line is 316 Steel FORTE, stainless steel for men and ladies. This line is an affordable option for those desiring trendy fashion and bold design.
And for the first time in its 32 year history, StarCraft is offering a 12 page and an 8 page catalog imprinted with retailer name on the top front and back.
“This all new flyer showcases our hottest styles. The flyer has become our dealers most important marketing tool of the year. Print advertising is highly effective if done correctly and economically,” states General Manager, Kim Warren. “This award winning print catalog is an integral part of a larger campaign.”
StarCraft offers its assistance to identify the best distribution solution for each dealer, whether it is marriage mail, solo direct mail or newspaper. “This enables our customers to pinpoint their target customers using demographic and geographic targeting. We work closely with direct mail companies to negotiate group rates, so that we are able to pass along savings to our customers. This is just one of many ancillary benefits of running our program,” says Warren.
Along with the imprinted catalogs, StarCraft provides additional support such as ad slicks, posters, showcase signage, custom printed ring tags, and sale stickers for flyer items. They provide their dealers with high-resolution images for use in Facebook and Twitter posts. Billboard art, LoveCraft hinged gift boxes and showcase displays are also available upon request.