Gems One, a global diamond jewelry manufacturer, has announced the launch of a bolt-on application for internet sites that allows consumers to create their own engagement ring design online by mixing and matching shanks and heads from their Dynamix Program.
According to Anuj Jain, President Gems One, “We know from sell through reports that Millennial females love the idea of creating their own ring when they’re in the jewelry retailing environment, but with this new web app, bridal shoppers will be able to preview and create their own styles online by visiting Dynamix Dealer websites.”
Dynamix allows engagement ring shoppers to create one hundred and forty unique ring variations from ten shanks and fourteen heads, with retails ranging from $1699 to $3999.
George Prout, Vice President of Sales and Marketing at Gems One, notes that: “The bridal sales dynamic is changing, as Millennials choose to co-create their own engagement ring designs. Dynamix allows her to become involved in the design process without the need of creating a CAD or carving a wax, and this new internet functionality will allow her to do so at her convenience anytime from her own computer.
“Even better, she’ll be able to share her digital creations with her friends, which will help our dealers engage other members of her social group,” continued Prout. “Placing the Dynamix bolt-on on our customers’ websites will provide a significant competitive advantage for our dealers, especially in cash and carry price points.”