(ATLANTA) - The year was 1975 and a jeweler from a small suburb in north Atlanta known as Sandy Springs called his friend Jim Fallaize about a solicitation he had received from an insurance company. Sam Fowler was just a watchmaker who sold some jewelry as a complement to his watch repair business.
Jim Fallaize was an independent insurance agent in Atlanta and agreed to help his friend complete a jewelers block application. At that time jewelers block was a little known coverage as the businesses purchasing such coverage were generally large with substantial inventories. Small independent jewelers had little knowledge, if any, of the coverage or how to purchase it. If they offered it at all, most insurance companies had minimum premiums starting at thousands of dollars.