(NEW ORLEANS) – GJB Partners, LLC announced plans to secure, operate and market the top-level domain name “.Jewelers” based on the new generic Top Level Domain (gTLD) registration system.
“We are thrilled the ICANN (Internet Corporation for Assigned Names and Numbers) Board of Directors has approved the Applicant Guidebook and Application Window and are eager to move forward,” said Ann Glynn, GJB Partners, LLC Managing Partner.
Managing Partner George T. Bundy said, “With over 14 years experience in running and managing TLD domain registry, I expect the process to be rigorous and thorough, but we will be prepared for it.”
The soft launch of the “.Jewelers” initiative in June at the Continental Buying Group (CBG) Show in Las Vegas drew amazing results and showed a big demand and huge potential for the new extension. The Continental Buying Group (CBG) is a large, prestigious independent jewelry buying organization with approximately 100 members whose 300 retail jewelry outlets produce a combined annual sales volume of one billion dollars.
“We chose the CBG Vegas show as the backdrop for the soft launch of the .Jewelers specifically because of the quality retailers who belong to CBG and the type of feedback we knew we would get from them. We believed it was a good idea, and we felt these jewelers would either validate it for us quickly, or tell us we had it all wrong. Lucky for us, they loved the idea!” Glynn said.
Joe Murphy, Chief Operating Officer of CBG thinks the new extension will be an excellent marketing tool for jewelers in the future. “There are so many other unique ways to market to the customer now. Using a .Jewelers extension for mobile applications or QR code advertising is an interesting way to differentiate your company from the competition.”
Murphy also sees the branding opportunities available to the select group of jewelers within the CBG known currently as “Preferred Jewelers International” (http://PreferredJewelersInternational.com). “I told Ann I would be delighted if the first .Jewelers domain to go online could be ‘Preferred.Jewelers’ because I see the power in the branding of that name, and also the value it would bring to our group.”
Kirit Naran, Managing Director of BlueStar Applications, a leading provider of web applications and services exclusively for the jewelry industry, is excited by the announcement as well. “We have long felt there has been a need for distinction between standard .com domain names and industry specific domain names. We are very excited at the prospect of a .Jewelers domain becoming available and see this as a tremendous opportunity for the jewelry industry. We feel the .Jewelers domain names will benefit all of our customers and are very excited to be working alongside GJB Partners.”
The plan to launch “.Jewelers” follows ICANN’s decision to expand the domain space beyond the standard .com, .net, .org and country code extensions. Being called the “Biggest Domain Name Expansion” in the history of the Internet, the move is expected to open the top level domain space to an unlimited number of extensions. GJB Partners, LLC will apply for the .Jewelers top level domain through the ICANN gTLD application process, once the window for new gTLD opens. Applicants will be subject to approval by ICANN’s governing board.
For the most current information on dotJewelers, visit the website at http://DotJewelers.com and follow dotJewelers on Twitter at: http://twitter/dotJewelers. For the most current information on GJB Partners visit the website at http://GJBPartners.com and follow GJBPartners on Twitter at http://twitter/GJBPartners
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