(ATLANTA) – The popular SJTA U educational series returns to the February 25-27 Atlanta Jewelry Show with a full roster of programs touching on the industry’s most important issues, trends and challenges. From fresh new merchandising ideas and customer service strategies to the latest gem trends and marketing tactics, the February line-up will give jewelers practical and profitable tips to get their year off to a strong start.
The February 2012 SJTA U program includes:
Saturday, February 25
Freshen up Fast: Quick, easy inexpensive décor, display & lighting ideas to rejuvenate your store & your sales
Speakers: Keely Grice, Grice Showcase & Display and Darrin Davis, Lighting Expert
10:30 a.m. – 11:30 a.m., Room 104
Are you ready to freshen up your store for spring? With a little extra time and effort, and with the creative cost-effective tips you’ll learn during this session, you can create a refreshed shopping environment in your store that promises to attract attention and sales. From updating your fixtures, to new lighting technology that shows gemstone colors and products differently, you’ll leave with fresh ideas that promise to boost your bottom line.
Lunch & Learn (reservations recommended)
Life After Beads
Speaker: James Porte, Porte Marketing Group
11:45 a.m. – 1:00 p.m., Room 103
While bead sales continue to provide opportunities and new customers for jewelers, the explosive sales trend that has captured the consumers’ hearts, emotions and wallets over the last 5 years, will likely either trend lower or simply become another jewelry category for retailers. Jewelers must recognize that as the excitement and uniqueness of this product category wanes, they must look to replace these lost sales with a greater emphasis on their core products: Bridal, diamonds, services, and others. What will be the next new category or product that will capture the consumers’ dollars is anyone’s guess, but rest assured, talented designers and creative manufacturers are working hard to come up with the next new item. James Porte’s entertaining and informative presentation will present cost-effective, measurable and trackable ways to build your business no matter what the economy does or no matter what product changes you will need to make in order to thrive in 2012.
Guide to Proactive Customer Service, Acquisition & Retention
Speaker: David Peters, Director of Education and Member Services, Jewelers of America
1:15 p.m. – 2:30 p.m., Room 104
Today, good customer service just isn’t enough. You have to go above and beyond your competition to convince both customers and prospects to choose you. Only through a strategic, customer management focus will you be able to build the emotional partnerships that lead to higher levels of loyalty and profitability. David will address topics including developing successful acquisition and retention strategies; price/value perceptions based on the in-store shopping experience; loyalty factors that keep customers coming back; building tangible and effective loyalty programs; and the benefits of customer segmentation in marketing and advertising.
Working with Designers
Speaker: Mia Katrin, Jewelry Designer, President of Jewel Couture, LLC and columnist for Southern Jewelry News
3:00 p.m. – 4:00 p.m., Room 103
Showcasing designers’ work in jewelry stores is one of the hottest trends in the marketplace today. Join Mia Katrin for the inside scoop, from a designer’s perspective, on how to leverage this trend to maximize your profits. From choosing the right designer for your target audience, to tips on how best to feature and promote them, to hosting trunk shows, Mia will show you how to make the most of the many marketing and sales benefits designers can bring to your store, including promotional packages and appearances, advertising, the personal touch, custom design, the branding advantage and much more.
Sunday, February 26
Keynote Address: Breaking the Barriers of Disbelief
Mark Johnson, Mentalist
9:00 a.m. – 10:30 a.m., Room 103
Do you believe in unicorns? No? After spending time with Mark Johnson, you might change your mind. Mark is a Mentalist and speaker who uses impossible-to-explain demonstrations of mind reading, telepathy and ESP to support his message on how to break the barriers of disbelief. He’ll show that “just because you don’t believe something doesn’t mean it’s not true.” He’ll take you on a trip to the other side of the barrier to open a new way of thinking about possibilities and beliefs. It’s a powerful message and amazing demonstration of Mentalism.
The Tucson Roundup: Marketing Trends, Industry Issues and Hot Topics
By Richard B. Drucker, GG, President, Gemworld International, Inc.
10:45 a.m. – 11:45 a.m., Room 104
Sponsored by the non-profit GA GIA Alumni Association. A $10 donation at the door will help support GA GIA educational programming.
Every year our industry encounters new, sophisticated gem treatments that are often difficult to detect and rarely disclosed. What’s more, old issues continue to plague us in a variety of areas, including appraising, treatments, disclosure, and pricing. Join Richard as he gives a full round up from the Tucson Gem Show and keeps you up-to-date on the most talked about topics, the cutting-edge issues and their potential impact on your business.
Lunch & Learn (reservations recommended)
Tool Time with Andy
Andy Kroungold, “The Tool Guy”, Stuller, Inc.
12:15 p.m. – 1:30 p.m., Room 103
Having problems with plating? Need new ways to work with silver? Looking for the latest information on new metal testers? Join Stuller “Tool Guy” Andy Kroungold for this interactive, entertaining and insightful session. During the program, Andy will focus on the challenges and issues that are most important to today’s retailer. So bring all your bench and tool questions. Andy will have the answers!
Preparing for the Future - The Customer of 2012-2015
Speaker: Lynn Switanowski-Barrett, Creative Business Consulting Group
2:30 p.m. – 3:45 p.m., Room 104
Where will your business be in the new world of retail 2015? Managing shifting demographics, household downsizing, more educated consumers, new channel formats and strategic outsourcing will all be factors in the future world of retail. During this fast-paced program, you’ll learn about new approaches, new models, new processes and new technologies that can be used to make your business more successful and more adaptive to the changes that are coming.